ALAMEDA, Calif.--(BUSINESS WIRE)--To celebrate the upcoming season of sharing and their “Gift Thoughtfully” holiday campaign, Cost Plus World Market® (www.worldmarket.com) has partnered with online specialty retailer Sackcloth & Ashes to give blankets to homeless shelters, from October 1, 2018 through December 31, 2018. Sackcloth & Ashes founder Bob Dalton was inspired to help the homeless population when his hardworking, college-educated single mother found herself living on the streets in 2013.
Because of his mother’s story, Bob realized that not all people choose to become homeless, but some people just need a second chance. He called his local homeless shelters to ask what they needed most. When they all told him blankets, Sackcloth & Ashes was formed with the one-for-one model of for every blanket purchased, one is given to a local homeless shelter.
“When I met Bob Dalton and heard his very personal story behind Sackcloth & Ashes, I knew World Market had to help by bringing awareness to his cause on a national level,” said Jack Schwefel, CEO of Cost Plus World Market. “And, during the gifting season, customers who buy a Sackcloth & Ashes blanket from us will be grateful to know that with their purchase, they’re also giving back to those in need with the donation of a blanket.”
“I’m thrilled to be working with Cost Plus World Market on the brand’s first national partnership to speak about homelessness on a larger scale, while helping out local communities. After customers receive the blanket, its special box features a checklist of needed items; it encourages them to pay it forward by filling the box with these small materials and donating it to their local shelter,” added Bob Dalton, Founder of Sackcloth & Ashes.
World Market will carry five exclusive Sackcloth & Ashes designs: Arrow Beige, Arrow Black/Grey, Tribal Turquoise, Tribal Sunrise and Tribal Moonlight both in stores and online. Retailing for $99.99, these blankets are made in Italy and the U.S.A. from a wool blend and recycled materials that are great for both home and travel.
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About Cost Plus World Market
Cost Plus World Market (www.worldmarket.com) operates 280 stores in 39 states and the District of Columbia under the World Market® and Cost Plus World Market® trademarks. The stores feature an ever-changing selection of casual home decor and furniture, housewares, gifts, jewelry, decorative accessories, over 500 international wines, and gourmet foods and beverages offered at affordable prices and imported from more than 50 countries. Many items are unique and exclusive to World Market and are regularly supplied by an international network of individual and regional artisans developed over the Company’s more than 50 years in the import business.
