DUBLIN--(BUSINESS WIRE)--The "Australia - Video on Demand, Free-to-Air TV, Pay TV and Digital Media" report has been added to ResearchAndMarkets.com's offering.
The video streaming industry continues to evolve and growing strongly as the market moves towards 2019. Consumer habits are shifting from broadcast TV to on-demand content - especially video streaming. Traditional TV viewing is increasingly facing competition from other viewing platforms such as smart phones and tablets and from the rise of video streaming specialists such as Netflix.
Netflix has emerged as the SVOD dominant operator, but both Stan and Presto have built up a significant customer base, and both have the substantial financial resources of their backers at their disposal. With such a large number national and international players competing consolidation is starting to take place. Quickflix has been forced to exit the market, followed by Foxtel's Presto service later on in the same year.
FOXTEL during the last few years has struggled to increase pay TV penetration in Australia. Viewing habits have also been affected by the advent of catch-up TV services, which are available from the main broadcasters. In addition, subscription video services from VOD operators such as Stan and Netflix are further eroding live TV viewing as subscribers choose instead to watch programs at a time of their choosing.
This report offers a wealth of information on the video streaming, Free-to-Air TV, Pay TV and Digital Media markets including:
- Development and general trends in regards to the transformation of broadcasting
- Video streaming overview and analysis
- Overview of the Australian pay TV and Free-to-Air TV markets and analysis of the competitive threats
- Video streaming major players overview including: Netflix, Foxtel and Stan.
Key Developments:
- Netflix has emerged as the SVOD dominant operator, but both Stan and Presto have built up a significant customer base.
- FOXTEL during the last few years has struggled to increase pay TV penetration in Australia.
- The rate of SVOD growth moving into 2019 will begin to taper off and eventually level off in around five years' time in 2023.
Companies Mentioned
- ABC
- Apple
- AUSTAR
- Australian Broadcasting Corporation (ABC)
- Bigpond
- FetchTV
- FOXTEL
- Free TV
- Hulu
- NBN Co
- Netflix
- Nine Entertainment
- Optus
- Presto TV
- SelecTV
- Seven West
- Special Broadcasting Service (SBS)
- Stan
- Telstra
- TEN
- TransACT
- TV Plus
For more information about this report visit https://www.researchandmarkets.com/research/rqkmwb/australia_video?w=4
