LONDON--(BUSINESS WIRE)--According to the latest market research report released by Technavio, the global automotive augmented reality and virtual reality market is expected to accelerate at a CAGR of over 98% during the forecast period. AR for automotive repairs is one of the key factors triggering the growth of the market.
This research report titled ‘Global Automotive Augmented Reality and Virtual Reality Market 2017-2021’ provides an in-depth analysis of the market in terms of revenue and emerging market trends. It also includes an up-to-date analysis and forecasts for various market segments and all geographical regions.
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The market research analysis categorizes the global automotive augmented reality and virtual reality market into the following technologies:
- VR
- AR
In 2016, the VR segment accounted for 59% of the global market and is projected to decline to 35% by 2021, exhibiting almost 24% decrease in market share.
Global automotive augmented reality and virtual reality market: Key emerging trend
Low-cost LiDAR sensor is an emerging trend for AR-based HUD. Cameras, LiDAR-based sensors, WiFi, and GPS modules are the essential building blocks of AR-based heads-up display. The low-cost LiDAR sensors are in the growing stage due to the development of ADAS. The availability of LiDAR at a lesser price will impact the AR-based HUD in the future. Occupant safety, vehicle safety, and pedestrian safety are the major concerns on the roads. Therefore, to cater to these needs, vehicles are getting smarter and autonomous with technological advances and safety systems like ADAS. Though these technologies follow a certain set of methods for achieving a flawless working condition, the trust, and complete dependability is on the vehicle, which is controlled by a computer system using radars and cameras.
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Technavio’s report provides expert market research on the following topics:
Executive Report
- Market Outline
- Global Automotive Augmented Reality and Virtual Reality Market Overview
Market Insights
- Market Sizing and Forecasts
- Market Growth
- Market Drivers and Challenges
- Key Emerging Trends
Market Segmentation Analysis
- Regional comparison (APAC, Americas, and EMEA)
- Key leading countries
- Market segmentation by technology (AR and VR)
Vendor Landscape
- Vendor classification
- Market positioning of vendors
- Competitive scenario
- Analysis of top vendors (Continental, HARMAN International, Microsoft, Visteon, and Volkswagen)
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