LOS ANGELES--(BUSINESS WIRE)--The Honest Company, a mission-driven business and one of the most recognized brands in the natural baby, personal care and beauty categories, today announced Shannon Pruitt as the company's new chief marketing officer. In this role, she will oversee brand marketing, creative, content and marketing communications for the company.
As the former chief content officer at Carat (Dentsu Aegis Network), and president of The Story Lab, Pruitt joins The Honest Company with extensive experience in the areas of integrated, omni-channel marketing, brand-building and innovative brand story creation. Her deep storytelling ability will help the company continue to connect with today's modern consumers who are looking for the very best in innovative, safe and high-performance products.
"As we continue to focus our efforts on two categories where global consumers and retailers are demanding more natural offerings – baby and beauty – we know talent will continue to drive our company's momentum and growth," said Nick Vlahos, CEO of The Honest Company. "With her extensive marketing, brand building, digital and entertainment background, Pruitt will bring a fresh perspective to our company as we take our brand global."
Pruitt holds a B.A. in Japanese language and culture from University of Oregon, where she also earned her MBA in marketing. She was a featured speaker at Cannes this year on the topic of “Equality in Media” and has served on various awards panels and advisory boards for Adweek among other leading marketing organizations.
About The Honest Company:
Founded in 2012, The Honest Company® is a mission-driven consumer products company dedicated to empowering people to live happy, healthy lives. Consumers seeking thoughtfully formulated, safe and effective baby, personal care and beauty products, along with education and support can find The Honest Company products across North America via honest.com and honestbeauty.com and at more than 17,000 retail locations. Beginning in spring 2019, consumers in Europe can find Honest Beauty at select Douglas retail locations. A leader in the natural baby category and a trailblazer in clean beauty, The Honest Company is committed to ensuring all families have access to basic necessities and the latest health information for safe growth and development — a commitment reflected in its ongoing partnerships with organizations such as Baby2Baby and Mount Sinai. The Honest Company is privately held and headquartered in Los Angeles, California.