--(BUSINESS WIRE)--Nearing the last two weeks of its multi-city, cross-country “Great American Road Trip,” men’s grooming brand CREMO™ is offering free haircuts, beard trims and hot shaves on Tuesday, September 18, outside Burke & Payne Barber Company inside the CREMO “Whirlaway.” The restored 1948 Spartan Manor has been transformed into a state-of-the-art barber shop on wheels and will be open from 12-3 p.m. for free grooming services at South & 9th. The CREMO Road Trip has been making its way across America, visiting barber shops and gents in need of grooming, while also promoting awareness and resources for men’s care and men’s mental health issues. The coast-to-coast tour began on Aug. 17, in Laguna Beach, Calif., and ends on Sept. 27, in Saugus, Mass., at George’s Barber Shop, the oldest operating barber shop in the USA.
| WHO: | —Philadelphia native and pro barber Michael Burke, co-owner of Burke & Payne Barber Co. | |
| —Social media personalities and models Edward Harrington and Faith Brannon | ||
| WHAT: | —FREE haircuts, shaves and beard trims from 12 p.m. to 3 p.m. ET (available for three hours only – first come, first serve, no appointments accepted) | |
| —FREE samples of CREMO barber grade grooming products | ||
| —Official Philadelphia barber stop for the “Great American Road Trip,” a national barbershop tour | ||
| WHEN: |
Tuesday, September 18, 2018 – ONE DAY ONLY! |
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| 12 p.m. ET – FREE haircuts, trims & shaves, LIVE grooming demos, sampling begins | ||
| 1 p.m. ET – CREMO spokespersons available to talk about “Great American Road Trip” and men’s mental health awareness campaign at participating barber shops across America | ||
| 3 p.m. ET – CREMO free grooming event ends in Philadelphia | ||
| WHERE: |
Corner of South Street and 9th Street in Downtown Philadelphia |
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| (Near Whole Foods Market and Starbucks) | ||
| —Burke & Payne Barber Co. is located at 734 S. 9th Street (Italian Market Neighborhood) | ||
| WHY: | Barbers are key to sparking discussions that impact men’s mental health. For many men, the barber shop is not only a place to get a great cut or shave, but it can provide a reliable, comfortable space to discuss personal issues and find support. | |
| MORE INFO: |
Follow CREMO on Instagram @cremocompany and use #CremoRoadTrip |
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More information about CREMO products may be found online at http://cremocompany.com |
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| FOR MEDIA: | On-site press contact: Heidi Carreon for CREMO: 1-626-549-5797 | |
| General press inquiries may be directed to Jessica del Mundo: 1-323-741-5600 | ||
