BOSTON--(BUSINESS WIRE)--True Fit, the retail industry’s data-driven personalization platform for apparel and footwear, today launched two new products powered by its Fashion Genome™, the largest connected data set for apparel and footwear: True Insight® and True 360™. Both solutions increase retailers’ comprehensive intelligence from across the True Fit network in the form of individual reports, aggregated dashboards, and consumer intelligence. For the first time, retailers have access to a new type of data, allowing them to make more informed decisions when it comes to improving the shopper journey. Furthermore, True Insight and True 360 can be used cross-functionally by different departments within a retail organization - from merchandising, to marketing, to product design.
True Insight allows retailers to better understand their target audience, consumer purchasing patterns, the styles that are most commonly returned, and how products fit compared to a comprehensive index of products across the industry in the same category. True Insight – which leverages the Fashion Genome’s robust set of data from millions of consumers and styles from nearly seventeen thousand brands – was developed in partnership with True Fit’s vast network of retailers and brand partners. As a dashboard comprised of analytics and reporting, True Insight collects a single retailer’s data across both their brand site and reseller, into one aggregated view. Any member of the retailer’s team can visualize all shopper data through a collection of five core dashboards: demographics, purchase history, fit consistency, returns performance, and purchase attributes.
True 360 offers better consumer-specific data to enhance the entire retail service provider ecosystem. With this solution, retailers now have at their fingertips detailed data that can be applied to personalize their shoppers’ experiences across all touchpoints, enhance homegrown recommendation models and analytics, and improve other third party software services that make up its personalization stack. Powered by True Discovery® and True Confidence®, True 360 enables retailers to see shopper profile data and associated intelligence, including demographic data like height, weight, age, body type, favorite brands and sizes, high affinity brands and personalized style, fit, and size recommendations. No personally identifiable information (PII) is shared. The data provides a 360-degree view of each shopper, and can be used in the CRM or CDP to enhance personalization across a variety of partner services, including email marketing, product recommendations, retargeting, search, category browsing, in-store clienteling, call centers, and more.
“We created True Insight and True 360 in partnership with our network of retail and brand partners as part of our continued mission to help retailers personalize every touchpoint in the customer journey. That means taking the power of our Fashion Genome outside the walls of our own software, and opening up the data and intelligence to help all the companies that serve our retail network. We’re committed to providing access to better intelligence to make every customer interaction truly personal and relevant,” said Romney Evans, Co-founder of True Fit. “These two new products help close the loop in a virtuous circle of personalization that is benefiting retailers, brands, and consumers alike.”
“True Insight helps us visualize the powerful data in our platform so that we can make smarter product design and customer marketing decisions,” said Sean Condon, Senior Director Global Digital Commerce at ASICS.
“We’ve already seen the power of the True Personalization Platform when our customers engage with True Fit’s recommendations on our site. Now we’re excited to expand that benefit to every customer interaction and experience by using True 360 data directly in CRM, and have it available to our other partners and software providers to make every interaction with Kenneth Cole products more personal, more relevant,” said TJ Papp, Vice President Digital and Ecommerce at Kenneth Cole Productions.
True Fit is demoing True Insight and True 360 at Shop.org in Las Vegas, Nevada from September 12 – 14, 2018. Stop by booth no. 422 to learn more or visit, www.truefit.com.
About True Fit
True Fit is a data-driven personalization platform for footwear and apparel retailers that decodes personal style, fit, and size for every consumer, every shoe, and every piece of clothing. Its Fashion Genome is the industry’s most comprehensive data set and collective in the nearly $2 trillion global apparel and footwear industry. By connecting manufacturing design data from thousands of leading apparel and footwear brands, anonymized consumer order data from hundreds of top retailers, personal preference data from millions of registered True Fit users, and hundreds of millions anonymous shoppers, it maps the detailed style, fit, size and other technical attributes from clothes and shoes to the detailed style preferences and buying behaviors of millions of individual shoppers.
The Fashion Genome powers the True Personalization Platform, which allows retailers and brands to provide consumers with unparalleled personalization via software-as-a-service, APIs, and data-as-a-service, including consumer preference data, personal style rankings, fit ratings, size recommendations, fit details, and merchandising analytics. Follow us on LinkedIn, Facebook, YouTube, and @TrueFit on Twitter.