NEW YORK--(BUSINESS WIRE)--Monetate, the worldwide leader in personalization, and Mobile1st, a leading mobile conversion rate optimization services company, today announced a strategic partnership to help increase marketing effectiveness and conversions for small to midsize organizations. The partnership offers combined expertise in mobile conversion optimization and the Monetate Test and Segment™ solution for emerging ecommerce brands.
Mobile1st, a certified Monetate partner, will resell and service the Monetate Test and Segment solution to organizations with five million or fewer annual unique visitors (AUV). This enables smaller brands with less in-house testing expertise to power their marketing with Monetate’s industry-leading AI-optimized testing and segmentation solution knowing they have a platform that will scale as their business grows. The partnership also reduces the total cost of ownership for brands and streamlines the buying process as customers can engage directly with Mobile1st for sales and services.
“We are thrilled to be part of the Monetate ecosystem and proud to be one of the first partners to achieve partner certification,” said Jonathan Silverstein, CEO and President of Mobile1st. “Our expertise in Monetate’s platform and our experience driving conversion rate optimization for customers is a powerful combination that will drive significant results for organizations.”
“Mobile1st’s expertise in mobile and conversion rate optimization coupled with our technology will take mobile testing and segmentation to a new level for today’s leading brands,” said Mark Servati, Vice President of Sales for Monetate. “It is an incredible opportunity to have such a strong certified partner to work with and we are looking forward to helping our joint customers achieve results that deliver greater revenue and improved customer experiences.”
Monetate, the global leader in personalization software for consumer-facing brands, enables marketers to create experiences with improved relevance for every customer, increasing their engagement and boosting business outcomes. Powered by artificial intelligence, the Monetate Intelligent Personalization Engine makes it easy to test and optimize, segment and target, recommend products, and even create true 1-to-1 omnichannel experiences. The company was recognized as an industry leader by two leading analyst firms in June 2018 and August 2018. Founded in 2008, with offices in the U.S. and Europe, Monetate is used by leading brands around the world and influences billions of dollars in revenue every year for QVC, Newegg, Timberland, Carnival, The North Face, and hundreds of other market leaders. Learn more at www.monetate.com.
Based in Austin, TX and established in 2014, Mobile1st is a global pioneer in perfecting mobile conversion. Purposely designed to support small to mid-sized brand marketers and online retailers without in-house CRO experts, Mobile1st is their turn-key solution to aggressively improve their mobile user experience and drive conversion rates closer to desktop. Armed with over 65 proprietary and industry related software tools, along with a proven service process, Mobile1st’s seasoned data analysts, user researchers, A/B test experts and web performance specialists significantly increase sales funnel web conversion by improving site speed, user experience and shopping cart/checkout; optimizing for mobile first.