LONDON--(BUSINESS WIRE)--SpendEdge, a global procurement market intelligence firm, has announced the release of their Global Promotional Services Category - Procurement Market Intelligence Report. Industries like retail, financial services, and automobile are extensively using promotional solutions to expand their reach to a wider audience base within a limited time. This is driving the spend growth momentum of the promotional services market. Additionally, this report attributes the growth of promotional solutions companies to the widening scopes of services, ranging from handling media relations to offering branding image positioning strategies.
“Implementing analytics will integrate all the planning and management activities related to promotional services,” says SpendEdge procurement expert Tridib Bora. “In addition, this will help the buyers gain a better understanding of the target markets and the ROI of the promotional events conducted,” added Tridib.
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SpendEdge’s procurement market intelligence reports for the marketing category offer significant insights into procurement objectives and identifies key cost and volume drivers impacting pricing. Additionally, SpendEdge’s reports provide insights on the sustainability and supplier operational capability matrix for the category.
The procurement experts at SpendEdge expect the following factors to play a key role in influencing the global category spend for the promotional services market.
- Extensive usage of promotional solutions by end-user industries
- The emergence of digital marketing activities is promoting the adoption of promotional solutions
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Report scope snapshot: Promotional services market
US market insights
- Supplier cost structure in the US
- Margins of suppliers in the US
- Category cost drivers
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Best practices
- Procurement excellence best practices
- Procurement best practices
- Sustainability practices
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Category ecosystem
- Competitiveness index for suppliers
- Buyer power
- Supplier power score
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Related Reports:
- Global Creative Agencies Category - Procurement Market Intelligence Report
- Global Magazine Advertising Category - Procurement Market Intelligence Report
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