OLATHE, Kan.--(BUSINESS WIRE)--Garmin International, Inc., a unit of Garmin Ltd. (NASDAQ: GRMN), today announced the vívofit jr. 2 kid’s fitness tracker1 with Disney Princess-themed bands and mobile app. So much more than a fitness device, the vívofit jr. 2 provides kids with an interactive experience where activity unlocks adventure, shaping habits for lifelong health and fitness. Kids will look forward to crushing activity minute goals to unlock app adventures, games and step icons featuring Disney Princess characters Ariel, Belle, Jasmine, Mulan and Rapunzel. With two Princess-inspired design options, vívofit jr. 2 bands are swim-friendly2, feature a customizable color screen, and most important of all, boast a battery life of over a year3. See the vívofit jr. 2 in action here.
“We are excited to once again bring the Disney magic to our wearables lineup with these new Princess-inspired fitness trackers,” said Dan Bartel, Garmin vice president of global consumer sales. “The Play like a Princess campaign celebrates kids who aren’t afraid to be bold, be daring, be kind and be different. It’s our hope to inspire and empower kids to do something cool, find adventure, and above all, keep moving.”
“Based on the initial success we’ve seen with Star Wars, Minnie Mouse, and Marvel Avengers on the vívofit jr. 2, we know that pairing Disney’s unrivaled characters and content with Garmin wearables encourages kids to get active,” said Kyle Laughlin, Senior Vice President, Games and Interactive Experiences, Disney Parks, Experiences and Consumer Products. “The Disney Princesses make a great addition to this line and their stories make for exciting interactive adventures.”
The Disney Princess-branded vívofit jr.2 is brought to life through a corresponding app adventure, which kids explore with the help of their parents. In Magical Kingdoms: A Disney Princess Adventure, kids will help Rapunzel and Flynn Rider escape Mother Gothel, save the Emperor with Mulan, and even explore the Cave of Wonders with Jasmine. The more they meet – and exceed – their activity goals, the more of the story they’ll get to see. In addition to uncovering additional adventures with the Disney Princesses, kids can gain access to fun games and more. To collect gems and get more chances to play games, kids will need to keep logging those active minutes.
The vívofit jr. 2 is a valuable tool for parents as well, and comes with a companion app4 that acts as a parental personal assistant. From their compatible smart device, parents can view their child’s activity, assign chores, and schedule reminder alerts that show up on their child’s device. Task timers help kids know how much time they have left for each chore. For added incentivization, when kids receive and complete a given chore, parents can reward them with virtual coins that can be redeemed for agreed-upon rewards. The app allows for multiple profiles so parents and siblings with compatible Garmin devices can have their steps listed on the step leaderboard, promoting a healthy and fit lifestyle for the whole family.
In addition to tracking steps, sleep and active minutes, kids can also use the vívofit jr. 2 to engage in some friendly competition with their friends and family. Toe-to-ToeTM step challenges let kids sync with nearby friends (or themselves) for timed step competitions. Parents can also play by downloading the Toe-to-Toe Connect IQTM app to a compatible device. New family challenges let users connect with other families and compete in weekly step challenges for extra motivation to move.
The vívofit jr. 2 featuring Disney Princess is available for purchase at retailers nationwide, including Best Buy and Target, and has a suggested retail price of $79.99. With vívofit jr. 2, the adventure never ends. By swapping out their band with an accessory band (sold separately, SRP $29.99), kids can open up a whole new world of adventure with Star Wars, Minnie Mouse, and Marvel Avengers band options*.
The ever-expanding Garmin fitness segment develops technologies to enhance and promote healthy and active lifestyles. Whether users are runners, cyclists, swimmers, multi-sport athletes, or simply looking to stay active throughout the day, there is a Garmin product that can help them reach their health and fitness goals.
For decades, Garmin has pioneered new devices and applications that are designed for people who live an active lifestyle. Garmin serves five primary business units, including automotive, aviation, fitness, marine, and outdoor recreation. For more information, visit Garmin's virtual pressroom at garmin.com/newsroom, contact the Media Relations department at 913-397-8200, or follow us at facebook.com/garmin, twitter.com/garmin, or youtube.com/garmin.
* Accessory bands and mobile app adventures are compatible with first generation vívofit jr. devices.
1 See Garmin.com/ataccuracy
2 See Garmin.com/waterrating
3 Under typical use; battery life may vary depending on selected performance mode and usage
4 When paired with a compatible Apple®, AndroidTM and Amazon FireTM Tablet device
Garmin International, Inc., is a subsidiary of Garmin Ltd. (Nasdaq: GRMN). Garmin Ltd. is incorporated in Switzerland, and its principal subsidiaries are located in the United States, Taiwan and the United Kingdom. Garmin and vívofit are registered trademarks, and Toe-to-Toe and Connect IQ are trademarks of Garmin Ltd. or its subsidiaries.
STAR WARS, and related properties and character names are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. © & TM Lucasfilm Ltd.
Android is a trademark of Google Inc. Apple is a trademark of Apple Inc., registered in the U.S. and other countries. All other brands, product names, company names, trademarks and service marks are the properties of their respective owners. All rights reserved.
Notice on Forward-Looking Statements
This release includes forward-looking statements regarding Garmin Ltd. and its business. Such statements are based on management’s current expectations. The forward-looking events and circumstances discussed in this release may not occur and actual results could differ materially as a result of known and unknown risk factors and uncertainties affecting Garmin, including, but not limited to, the risk factors listed in the Annual Report on Form 10-K for the year ended December 30, 2017, filed by Garmin with the Securities and Exchange Commission (Commission file number 0-31983). A copy of such Form 10-K is available at http://www.garmin.com/aboutGarmin/invRelations/finReports.html. No forward-looking statement can be guaranteed. Forward-looking statements speak only as of the date on which they are made and Garmin undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.