NEW YORK--(BUSINESS WIRE)--On Thursday, August 23, Marketing Evolution, the leading provider of the most modern marketing measurement and optimization solutions, will host a webinar, “Marketing Measurement Must Evolve: A Practical Roadmap to Higher Marketing ROI,” offering tips to uncovering a competitive advantage in today’s crowded marketplace. The presenters are Team One Executive Director Media and Integration, Jennifer Bolt, who leads all facets of media strategy and buying for the Lexus automotive account, and Marketing Evolution Product Marketing Director, Jason Palleschi.
This webinar will cover the three stages for evolving marketing measurement and will share how marketers who seek a competitive advantage in this noisy and increasingly complex industry can expand their approach to attribution and unlock the power of data-driven decision-making. In order to be successful, marketing professionals need a practical roadmap to help diagnose potential problems with existing tools, identify solutions that can drive business results, and prioritize onboarding to realize benefits as quickly as possible.
Join Jason Palleschi of Marketing Evolution and Jennifer Bolt of Team One for a webinar on Thursday, August 23rd at 1:00 p.m. EDT as they discuss the key steps to evolve including:
- Diagnosing the Problem – Potential shortcomings and blind spots of legacy attribution/measurement tools
- Steps to Finding a Solution – Key questions unified measurement solutions should answer and capabilities they should have
- Onboarding to Get Results Fast – Gathering/automating data, team alignment, KPIs and determining the right business results
WHAT: “Marketing Measurement Must Evolve: A Practical Roadmap to
Higher Marketing ROI”
WHEN: Thursday, August 23, 1:00 p.m. -
1:45 p.m. EDT
WHERE: Participants can register
here
WHO: Jason Palleschi, Marketing Evolution Product
Marketing Director; Jennifer Bolt, Team One Executive Director Media and
Integration
About Marketing Evolution
Marketing Evolution provides the
most modern marketing
measurement and optimization solutions that increase campaign
performance, sales, and engagement. Leveraging patented Artificial
Intelligence (AI) and billions of data points, our person-centric
approach provides marketers with actionable insights to prospectively
recommend media, message, and budget allocation. Forward-looking brands
rely on Marketing Evolution to deliver accurate unified marketing
measurement across both online and offline channels, while maximizing
their media spend, marketing Return on Investment (ROI), and brand
impact. To learn more, please visit https://www.marketingevolution.com/.
