ORLANDO, Fla.--(BUSINESS WIRE)--IZEA, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, has announced the beta launch of api.izea.com. IZEA’s first client accessible API allows marketing organizations to programmatically access influencer campaign data across all of their accounts, and to incorporate those metrics into their own 3rd party or proprietary BI systems.
“As influencer campaigns become a larger part of a brand’s mix of marketing tools, we’ve similarly seen a growing desire from customers to incorporate IZEAx’s analytics into their own data sets,” said Chris Staymates, Vice President of Engineering at IZEA. “We are delighted to start making this highly requested feature available to partners, and look forward to expanding capabilities based on direct customer feedback.”
The information returned from the API includes transactional data about each piece of sponsored social media content published through the IZEAx platform. The API provides metrics data over time and platform specific engagement metrics, such as Retweets, Shares, and Likes, as well as click and view counts from IZEA’s proprietary Tracker system.
With this information, marketing organizations can create regularly updated dashboards, campaign collateral, and visualizations, or build higher level analytics.
Analytics API Access is available as an opt-in beta for all IZEAx partners today. To learn more, or to schedule a demonstration of IZEAx, visit http://www.izea.com.
About IZEA
IZEA operates IZEAx, the premier online marketplace that connects marketers with content creators. IZEAx automates influencer marketing and custom content development, allowing brands and agencies to scale their marketing programs. IZEA influencers include everyday creators as well as celebrities and accredited journalists. Creators are compensated for producing unique content such as long and short form text, videos, photos, status updates, and illustrations for marketers or distributing such content on behalf of marketers through their personal websites, blogs, and social media channels. Marketers receive influential content and engaging, shareable stories that drive awareness. For more information about IZEA, visit https://izea.com/.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA's expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA's control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the content and social sponsorship segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this respect will in fact occur.
