DUBLIN--(BUSINESS WIRE)--The "Asia-Pacific Ready-To-Drink (RTD) Coffee Market - Growth, Trends, and Forecast (2018 - 2023)" report has been added to ResearchAndMarkets.com's offering.
The Asia-Pacific RTD coffee market is expected to be valued at USD 2.42 billion in 2018 and is expected to register a CAGR of 3.5% and mature into a USD 2.87 billion market by 2023.
It is a recently developed concept wherein the beverage is sold in a convenient, directly consumable form. Despite being marketed as a young and urban phenomenon, RTD consumers can be from almost all demographic segments.
The instant nature and convenience offered by RTD coffee are important drivers. The nature of the product makes it a highly trend-driven market, and as such, a certain element of innovation is constantly in demand.
Regarding the major access points, iced products with longer shelf life provide major opportunities, along with liquid coffee concentrates and frozen concentrates. The latter holds importance for bulk buyers, such as restaurants and offices.
The major constraint for the market is in adapting to regional tastes and preferences. Specific regions, where consumers are habituated to hot or freshly ground coffee, take a considerable time and reluctance in adapting to the new tastes. Extensive marketing and use of locally sourced products are essential in countering this perception.
Key Developments
- October 2016 - Ajinomoto Co., Inc. acquired the trademarks that are currently licensed to Ajinomoto General Foods, Inc. and other rights including Blendy and MAXIM from a group company of Jacobs Douwe Egberts B.V. for EUR 225 million.
- April 2015 - Asahi Group Holdings Southeast Asia Pte. Ltd. (Asahi) opened a plant in Sukabumi, Indonesia, with a total investment of USD 54.3 million. The plant was expected to produce bottled tea Ichi Ocha and bottled coffee Cafela as its flagship products.
Key Topics Covered
1. Introduction
2. Market Insights
3. Market Dynamics
4. Market Segmentation
5. Regional Market Analysis
6. Competitive Landscape
7. Company Profiles
- Ajinomoto General Foods Inc.
- Asahi Group Holdings Ltd.
- Cargill Inc
- Coca-Cola Company
- Dr. Pepper Snapple Group
- Dunkin Brands Group
- Ferolito Vultaggio & Sons
- Green Mountain Coffee Roasters
- Japan Tobacco Inc.
- Lotte Chilsung Beverage Co.
- Monster Beverage Co.
- Pepsico Inc.
- Pokka Group San Benedetto S.A.
- Bucks Corporation
For more information about this report visit https://www.researchandmarkets.com/research/4q37mc/asiapacific?w=4
