FINDLAY, Ohio--(BUSINESS WIRE)--Cooper Tire’s Tread Wisely™ program, a tire and vehicle safety campaign for teens and young adults, and DoSomething.org, the largest not-for-profit organization exclusively for young people and social change, have launched a national tire safety campaign for young drivers. The “Pump It Up” campaign, which will be active through Sept. 30, encourages teens and young adults to learn how to check tire pressure, tread depth and overall tire condition to stay safer on the road.
“We know that young people don’t always prioritize tire safety, so we’ve designed this campaign to combine a significant topic in their world – saving money – with the important topic of tire safety,” said Anne Roman, Cooper’s Vice President of Communications & Public Affairs. “Proper tire maintenance can save money in fuel costs and help increase the lifespan of tires.”
Pump It Up encourages DoSomething members to print and place eye-catching tire safety flyers under their friends’ windshield wipers. Those who receive the flyers text the word “TIRE” to 38383 for fun and informative messages about how to check their tire pressure, tread depth and overall tire condition. The young drivers also receive text messages encouraging them to join the campaign and spread tire safety with their friends and family.
According to DoSomething Chief Marketing Officer Carrie Bloxson, “Helping your friends save money and keeping them safe on the road -- what could be better! Pump It Up is fun, engaging, important, and impactful. We’re thrilled to team up with Cooper Tire and activate thousands of young people to spread the word on tire safety.”
Those who sign up and successfully complete the campaign requirements are entered into a drawing to win a $3,000 scholarship. To learn more or join the Pump It Up campaign, visit https://www.dosomething.org/us/campaigns/pump-it.
About Cooper Tire & Rubber Company
Cooper Tire & Rubber Company (NYSE: CTB) is the parent company of a global family of companies that specializes in the design, manufacture, marketing and sale of passenger car, light truck, medium truck, motorcycle and racing tires. Cooper’s headquarters is in Findlay, Ohio, with manufacturing, sales, distribution, technical and design operations within its family of companies located in more than one dozen countries around the world. For more information on Cooper, visit www.coopertire.com, www.facebook.com/coopertire or www.twitter.com/coopertire.
About Tread Wisely
Tread Wisely is a tire and vehicle safety program for young drivers sponsored by Cooper and designed to educate and motivate young people to take necessary precautions and important safety measures when it comes to their tires and driving. Cooper shares life-saving messages about tire safety through Tread Wisely social media channels, the web, special youth-directed safety events, and on the ground in communities across the United States. Hundreds of Cooper employees have signed up to serve year-round as Tread Wisely volunteers, demonstrating tire safety in schools, at sporting events, churches and other venues, reaching young drivers in the communities where they live and work. To learn more about Tread Wisely, visit www.treadwisely.org or follow @TreadWisely1 on Twitter, Instagram or Facebook.
DoSomething.org is the largest tech company exclusively for young people and social change. We’re activating 6 million young people (and counting!) to do good in every US area code and in 131 countries. Using our digital platform, members join DoSomething’s volunteer and civic action campaigns to make offline impact at scale. Our members have clothed half of America’s homeless youth. They’ve cleaned up 3.7 million cigarette butts. They’ve run the world’s largest youth-led sports equipment drive. And more! Young people have the power and the passion to transform their communities -- we help them get it done. Let’s Do This.