SANTA MONICA, Calif.--(BUSINESS WIRE)--MomentFeed, the leader in mobile customer experience management for multi-location brands, announced that its clients will have the opportunity to take complete advantage of Facebook Recommendations, a new product announced just today by Facebook.
With the release of Recommendations, Facebook provided MomentFeed with early-access to API documentation, allowing MomentFeed to adjust their platform to support Facebook’s new product from the very beginning. MomentFeed customers have long enjoyed expanded access to tools that make the most of consumer recommendations, comments, reviews and photos due to MomentFeed’s official Facebook Marketing partnership (FMP).
“Facebook is updating their recommendation experience because they want to provide businesses and brands with the best tools to increase and drive discovery, consideration and engagement with potential customers,” states Cynthia Countouris, MomentFeed’s Senior Vice President of Marketing and Product. “We share this goal. Thanks to our long-lasting partnership with Facebook, our platform is ready for this update. We are very excited about the potential it has for our clients.”
Feedback from communities will be even more helpful, focusing on helping users provide authentic reviews, rich endorsements and suggestions. Consumers will see a shift from the previous 5-star rating system to the ability to provide a simple yes or no recommendation, and can elaborate on their answer using category based attribute tags, photos and an open response text field.
Facebook and MomentFeed both predict far reaching positive implications for businesses due to this product update, including more accurate insight into common themes across business pages, rich reporting, searchable criteria, improved SEO ratings of individual locations and highlighted areas for improvement.
"The transition from ratings and reviews to Recommendations will be seamless for our clients,” states Countouris. “We are well-prepared due to our official FMP relationship with Facebook, and we are going to make it easy for our clients to get the most out of Facebook Recommendations."
MomentFeed began its official partnership with Facebook in May 2013 in order to help clients leverage local awareness ads, create effective and accurate Facebook local pages and manage customer reviews and interactions. Within this partnership, Facebook provides MomentFeed with specific APIs that allow the platforms to integrate and interact effectively.
MomentFeed is committed to developing key partnerships with networks that connect clients directly to consumers on mobile and driving more business through effective tools like Facebook Recommendations. For more information on how MomentFeed clients can make the most of Facebook’s new Recommendations, visit the MomentFeed blog.
MomentFeed's mobile customer experience management software enables multi-location brands to make their nearest location the best choice for every mobile customer. The Mobile Customer Experience (MCX) management platform helps organizations manage consumer engagement at the store or field level, creating a mobile customer experience that is more authentic, relevant and engaging for local consumers and directly drives in-store foot traffic across multiple channels, providing marketing attribution for each channel.
With an integrated management and reporting system that spans multiple channels including mobile search, social media, digital advertising and customer care, the MCX platform helps continuously and predictably capture more in-store sales for retailers, restaurant chains, banks, auto dealers, insurance companies and other franchised and corporate-owned multi-location businesses. MomentFeed was founded in 2010 and is headquartered in Santa Monica, California. For more information, visit momentfeed.com.