NEW YORK--(BUSINESS WIRE)--Cheddar, the leading post cable networks company, today launched CheddarU, a live news network on college campuses, across 1,650 TV screens on more than 650 universities. The channel will be fully distributed to all campuses by August 1. Acquired from Viacom in May 2018 and previously known as MTVU, CheddarU now runs on campuses across the country, making the live news network the #1 digital out of home network among A18-24.
Content on the network includes headline news coverage, top interviews with business executives and influencers, and student special features. Cheddar is producing and airing “Student Spotlight” series, slated to begin running August 20, that will explore unique student stories, and is building a network of student correspondents to contribute to CheddarU reporting.
“CheddarU will be our go-to resource for what's important to Generations Y and Z,” said Kirk Robles, Associate Director of Business Development, University of California, Berkeley. I am thrilled there is finally a live news product like this for college campuses.”
“We are excited to expose our students to this new venture that brings news and entertainment to our building in a new way,” said Clayton Kolb, Associate Director, Student Engagement & Campus Life, Virginia Polytechnic Institute & State University (Virginia Tech).
NCC Media, which is owned by Comcast, Spectrum, and Cox Communications, is selling advertising inventory on CheddarU. Pandora and Chegg are already launch partners.
“We are thrilled to partner with Cheddar as their exclusive partner for the launch of CheddarU. Our team is excited to offer our agency and brand clients the exclusive opportunity to reach this valuable and difficult to reach audience through our partnership with Cheddar,” said Nicolle Pangis, CEO of NCC Media.
“CheddarU provides students easy look up access to exclusive Cheddar content that is designed to meet the needs of this generation of news consumers,” says Carlo DiMarco, General Manager of CheddarU. “It is a win win for students and our campus partners as CheddarU is the perfect content choice for areas on campus where students spend time. While technology has changed much of college life, students continue to visit the dining areas and gyms on campus with the same frequency as they always have."
CheddarU screens are currently available for viewing in campus cafeterias, gyms, and additional public spaces, as well as a dedicated 24/7 cable channel on over 300 cable systems. Students can also enjoy the network on their own smartphones and laptops for free by simply registering with Cheddar using their school email address. Signups will begin August 15 at CheddarU.com.
Cheddar now has a portfolio of three live news networks:
- Cheddar: business news covering the most innovative executives, founders, products, and technologies transforming our lives and economy
- Cheddar Big News: fast-paced, young, non-partisan general news and headline news
- CheddarU: top news, technology coverage, startup stories, and student features
For more information about CheddarU, including student correspondents, free student access to CheddarU, or how to advertise on the network, please contact cheddaru@cheddar.com.
About Cheddar
Cheddar is the leading post-cable networks company. Its programming is available on Sling TV, Hulu, YouTube TV, Snapchat, fuboTV, Philo, Amazon, Twitter, 60% of smart TVs in the U.S., and Facebook. Cheddar currently broadcasts two live video news networks: Cheddar, a business news network covering the most innovative executives, founders, products, and technologies transforming our lives and economy, and Cheddar Big News, a fast-paced, young, non-partisan general news and headline news network. The company broadcasts from the trading floor of the New York Stock Exchange, its street level studio in the glass corner of the Sprint Store in the Flatiron Building, WeWork in Los Angeles, and the White House. Cheddar was founded by Jon Steinberg, President and Chief Operating Officer of BuzzFeed from 2010 to 2014. Its investors include Lightspeed Venture Partners, Raine Ventures, Goldman Sachs, Liberty Global, Comcast Ventures, AT&T, Amazon, Antenna Group, Ribbit Capital, The New York Stock Exchange, Altice USA, 7 Global Capital, and Denstu Ventures.