SAN MATEO, Calif.--(BUSINESS WIRE)--Today, ipsy announced that Fernando Madeira, the former President and CEO of Walmart.com, has joined ipsy as President. Fernando brings nearly 30 years of commerce, media and technology experience to ipsy, and he will help the thriving beauty company continue to grow. Jennifer Goldfarb, ipsy co-founder and former President, will stay actively involved with the company in her new role as Executive Chairwoman.
In addition, the company announced that Shopper, ipsy’s e-commerce business, launched out of beta with 400% growth since it began testing the new service in November 2017. ipsy Shopper launches with over 20,000 SKUs from over 200 innovative beauty brands, including bareMinerals, Smashbox Cosmetics, Tarte Cosmetics, OUAI, and OFRA Cosmetics.
“Over the last six years, we’ve created a powerful platform for individuals to express their unique beauty, connect with one other, and discover new products, looks and brands that are personal to them,” said Marcelo Camberos, CEO and Co-Founder of ipsy. “Fernando’s commerce expertise and his deep roots in media are a perfect fit for ipsy as we continue to scale our media platform and manage the tremendous growth from our e-commerce business--which is growing even faster than the Glam Bag in its early days.”
Most recently, Fernando served as the President and CEO of Walmart.com, where he led the U.S. and Latin American websites, accelerating the sites’ growth to deliver a seamless shopping experience for customers. He also co-founded and spent 23 years as the CEO of Terra, the first Internet portal in Brazil, where he led ground-breaking initiatives including the development of the first legal music distribution website, as well as the first internet TV studio in Latin America.
“What impresses me most about ipsy is the company’s strong connection with its community,” says Madeira. “Leveraging the power of media and e-commerce—two industries that are very close to me—ipsy has built an incredible place for creators and enthusiasts to showcase their unique beauty and empower others to do the same. I’m looking forward to working closely with Marcelo, Jennifer and the team to create more opportunities for people to experience beauty in new and different ways.”
“From the earliest days of ipsy, we set out to celebrate and empower every individual. That’s why we’ve been able to engage thousands of creators, attract hundreds of emerging and established brand partners, and most importantly delight millions of beauty lovers around the world,” commented Jennifer Goldfarb, ipsy Executive Chairwoman. “Fernando’s leadership and experience will be a tremendous addition to the company, and I’m personally excited to work with him to continue to grow ipsy.”
Founded in 2011, ipsy inspires individuals around the world to express their unique beauty. On a foundation of more than half a billion content views every month and relationships with more than 8,000 digital content creators, ipsy has built a highly personalized subscription service and e-commerce marketplace using media and community to set the standard for beauty commerce.