CHICAGO--(BUSINESS WIRE)--City Capital Ventures, LLC (“CCV”), a private investment partnership headquartered in Chicago, Illinois, is pleased to announce its growth investment in Feel Good Foods, Inc. (“Feel Good Foods” or the “Company”). CCV is investing alongside Feel Good Foods’ current ownership group led by the Company’s founders, Vanessa Phillips and Tryg Siverson, to provide capital and strategic support for Feel Good Foods’ continued growth. Ms. Phillips and Mr. Siverson will continue to lead the Company.
Based in Brooklyn, New York, Feel Good Foods is a leading provider of chef-inspired, frozen “Better for You” snacks, sides and entrees. From its founding in 2011, the Company is a leader in the gluten-free category, offering everyday global cuisine made with clean, simple all-natural ingredients with no added preservatives, GMOs or fillers. Feel Good Foods can be found nationwide in thousands of conventional, natural, and specialty grocery stores. The financial terms of the transaction were not disclosed.
Feel Good Foods’ CEO, Vanessa Phillips, commented, “The investment comes at a perfect time and will help fuel the continued growth of the business. It was imperative for us to partner with a team whose vision aligned with ours, and who we could wake up every day excited to work with. We are thrilled to report that we found that in City Capital Ventures.”
“We are excited to partner with Vanessa and Tryg to help them realize their vision for Feel Good Foods,” said CCV Co-Founder and Managing Director Allen Tibshrany. “With its purpose and passion for bringing great tasting food that is also good for you to the frozen food aisle, Feel Good Foods is revolutionizing how people think about frozen food and establishing itself as the category leader.”
This transaction marks the fifth investment by CCV since the firm was founded in 2015. “Feel Good Foods personifies the type of businesses we seek out – an exceptional offering, aligned with a powerful shift in consumer demand for simple, transparent ingredients, and led by a great leadership team,” commented Dan Kipp, Co-Founder and Managing Partner of CCV. “We believe our ‘bespoke’ approach of pairing capital and strategic resources will best serve our investors and portfolio companies over our long-term investment horizons.”
About Feel Good Foods
Feel Good Foods is a nationally distributed marketer and innovator of chef-inspired, frozen snacks, appetizers and entrees. Founded in 2011, Feel Good Foods is sold in over 4,000 stores nationwide (including Whole Foods Market, Safeway, Wegmans, ShopRite & launching in Target and select Costco’s this summer). For more information, please visit www.feel-good-foods.com or call 1-800-638-8949.
About City Capital Ventures
City Capital Ventures is an investment partnership whose purpose is to pair capital with business opportunity in a better, more-tailored way. Investing on behalf of their network of family offices and private market investors, they seek out firms with innovative business designs and look to invest at inflection points—not pre-determined stages. Because of their flexible mandate, their investments are unbound by size or industry, though they typically invest in consumer, commercial and service businesses requiring up to $100 million of capital. CCV’s aim is to create lasting value for their investors, the companies in which we invest, and the broader stakeholders touched by our companies. For more information, visit www.citycapitalventures.com.