LONDON--(BUSINESS WIRE)--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest sentiment analysis study on the video game industry. An American video game company wanted to address customer attrition levels and boost loyalty.
According to the experts at Quantzig, “Instead of generating revenues through the sale of hard copy games, companies in the video game industry will mainly create earnings through in-game purchases.”
The video game industry for many years has been a billion-dollar market. The industry as a whole is anticipated to reach a value of over USD 90 billion by 2020 and PC gaming is predicted to be one of the main drivers of the growth – though generally via hardware and online game services rather than traditional sales. Some fundamentals of the video game industry, such as eSports, are expected to grow radically in terms of revenues and value in the future due to increasing public coverage and developed sponsorship proceeds.
Book a Solution Demo to see how Quantzig’s solutions can help you.
The marketing mix optimization solution helped the client to understand the ROI produced and incremental sales at a granular level, which comprised of debit and credit cards, shopping discounts on home loans, and cash backs.
This sentiment analysis solution provided benefits that helped the client to:
- Understand the opinion of the customers and assess their opinion and attitude
- Increase their focus on identifying feedback sources
- To know more about the benefits of sentiment analysis, speak to an expert
This sentiment analysis solution offered predictive insights on:
- Comprehending the current and future end-user purchase decision
- Benchmarking their performance against the competitors
- To gain relevant insights and understand the scope of our research, request a proposal
View the complete sentiment analysis study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.