RIDGEFIELD PARK, N.J. & ATLANTA--(BUSINESS WIRE)--Samsung Electronics America, Inc., the number one selling brand of major appliances1, and Cortland Partners, a global residential real estate investment and management firm, today announced a multi-year partnership to integrate Samsung home appliances into all of Cortland Partners’ newly built and renovated apartment homes in 20 cities across the United States.
Cortland Partners’ global, full-service manufacturer and wholesale supplier, CASK Industries, worked closely with Samsung to select appliances with modern and flush designs, such as counter-depth French door refrigerators, dishwashers with hidden controls and stainless steel slide-in ranges.
“Samsung’s partnership with Cortland Partners signals the role that a younger generation is playing in opening up a new era in connected appliances. Builders are selecting appliances where meaningful, personalized technology and design deliver a better experience for apartment residents,” said Tom Halford, Vice President, Premium and Builder Brands, Home Appliance, Samsung Electronics America. “Samsung is positioned to provide builders with a deep portfolio of home appliances that offers these features, from entry to premium packages.”
Cortland Partners owns and manages a portfolio of 48,000 apartment homes. Samsung appliances are already being installed in Houston across three Cortland communities, Vizcaya, Harbor View, and Town Center. More installations are planned for Dallas, Austin, Boynton Beach, Fla., Tampa, Fla., Birmingham, Ala., Atlanta, and Phoenix.
"At CASK, good design is in our DNA,” said Larry Laseter, EVP, CASK Industries. “We believe that design is central to the modern residents’ definition of what makes a home, home. Samsung’s success and leadership in home appliances demonstrates that premium design and integrated technology are what residents are looking for in the kitchen. As our future residents’ expectations for technology and design continue to evolve, we needed a partner like Samsung to deliver on those expectations.”
Samsung provides builders with a wide selection of home appliances including the Chef Collection premium built-in line. Chef Collection brings a new level of elegance to the home with technology that goes beyond cooking to create the perfect kitchen space, enabling home chefs to truly take center stage.
For more information, visit www.samsung.com/builders.
About Samsung Electronics America, Inc.
Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA), is a recognized innovative leader in consumer electronics, mobile devices and enterprise solutions. A wholly owned subsidiary of Samsung Electronics Co., Ltd., SEA is pushing beyond the limits of today’s technology and providing consumers and organizations with a portfolio of groundbreaking products in appliances, home entertainment, Internet of Things, mobile computing, smartphones, virtual reality, wireless infrastructure and wearables, in addition to offering leading content and services related to mobile payments, 360-degree VR video, customer support and more. Samsung is a pioneering leader in smartphones and HDTVs in the U.S. and one of America’s fastest growing home appliance brands. To discover more about Samsung, please visit www.samsung.com. For the latest Samsung news, please visit news.samsung.com/us and follow us @SamsungNewsUS.
About Cortland Partners
Cortland Partners is a global, multifamily real estate investment firm that leverages proprietary design and build supply chains with in-house construction, property, and facilities management services to unlock value in high-growth US markets. Headquartered in Atlanta, GA, Cortland owns and manages over 45,000 apartment communities across the US with regional offices in Charlotte, Dallas, Denver, Houston, and Orlando. Cortland also houses a global materials sourcing office in Shanghai, China and an international development office in London, UK. Cortland Partners is a National Multifamily Housing Council (NMHC) Top 50 Owner and Manager and is ranked among Atlanta’s “Top 25 Largest Workplaces” (2017). For more information, please visit www.cortlandpartners.com.
About CASK Industries
CASK Industries is a global, full-service manufacturer and wholesale supplier that delivers high-quality, luxury products at builder pricing to large-scale developers, contractors, architects, interior designers, and home remodelers. Headquartered in Atlanta, GA, CASK provides a streamlined, one-stop-shop solution to its customers through its global sourcing office in Shanghai, China and full supply chain logistics and warehousing functions. CASK Industries is a subsidiary of Cortland Partners, a global, multifamily real estate owner and operator and National Multifamily Housing Council (NMHC) Top 50 Owner and Manager. To learn more about CASK Industries and its products, please visit caskindustries.com.
1 TraQline, Number 1 market share of the large US home appliance in 2016 and 2017.