SAN FRANCISCO--(BUSINESS WIRE)--Spritz, a San Francisco-based firm, is proud to be named as the marketing agency for Salesforce Transit Center, a regional transportation and lifestyle hub now in the final stages of construction in the heart of downtown San Francisco.
Spritz is providing all aspects of the branding, creative, digital concept, and web design, as well as social media for the landmark center due to open to the public in late summer 2018.
Appointed by Lincoln Property Company, the transit center’s asset manager, Spritz joins a team of experienced partners responsible for leasing retail, programming events, staging pop-ups, as well as coordinating sponsorship and advertising opportunities at Salesforce Transit Center and its one-of-a-kind public rooftop Salesforce Park.
"Salesforce Transit Center is the city's newest landmark and our team is excited to partner in the branding and marketing of such an innovative and prestigious project,” said Beth Schnitzer, Co-Founder and President of Spritz Marketing.
Owned and operated by the Transbay Joint Powers Authority and designed by award-winning Pelli Clarke Pelli Architects, the striking Salesforce Transit Center with its geometric lace-like awning of steel, skylit Grand Hall centerpiece, urban gondola and design-forward interiors and exteriors is destined to become an iconic landmark in San Francisco. A welcoming 5.4-acre rooftop public park features an outdoor amphitheater, tree-lined trails, grassy lawns, children's play area, cafe, bar, and restaurant. A robust calendar of dynamic events is planned for the enjoyment of community, residents, and visitors alike.
In the SOMA neighborhood surrounded by Fortune 500 companies, tech giants, startups, and a growing diverse neighborhood of residents, Salesforce Transit Center combines improved mass transit for tens of thousands of passengers, plus an inviting meet-up place with curated dining and shopping in addition to its sustainability-focused rooftop urban oasis.
Spritz is a San Francisco integrated marketing and creative agency that combines interactive technologies with traditional marketing, website and logo design, social media management, content production and public relations for companies looking to brand, launch, and grow businesses by engaging with customers, developing strategic partnerships, and implementing customized marketing strategies.
About Transbay Joint Powers Authority:
The Transbay Joint Powers Authority (TJPA) is a historic collaboration of Bay Area government and transportation agencies including the City and County of San Francisco, Alameda-Contra Costa Transit District, Peninsula Corridor Joint Powers Board, California High Speed Rail Authority, and Caltrans (ex officio) overseen by an eight member board of directors. TJPA is responsible for finance, design, development, construction, and operation of the Transbay Program, a visionary transportation and housing project with three elements: replacing the former Transbay Terminal with a state-of-the-art, world-class transit center; extending Caltrain and California High-Speed Rail underground from Caltrain’s current terminus at 4th and King streets; creating a new neighborhood with homes, offices, parks, open space, and shops in and around the transit center. The program is a model for smart growth and transit-oriented development. The $6 billion project is creating 4,500 new homes, 35 percent of which are affordable.
About Salesforce Transit Center:
Salesforce Transit Center meets the needs of a growing region and city with a 21st century, world-class transit center serving transportation systems throughout the San Francisco Bay Area. The center serves AC Transit, Greyhound, Muni, Amtrak, Golden Gate Transit, Paratransit, and WestCat Lynx, within close proximity to SamTrans, Muni Metro, and BART, serving Caltrain and California High-Speed Rail in the future. The center includes a five-acre rooftop park and 100,000-plus square feet of retail. Bounded by Mission, Howard, Beale and Second streets, the center is owned and operated by TJPA. The transit center project was funded by the U.S. Department of Transportation, State of California, Metropolitan Transportation Commission, San Francisco County Transportation Authority, City and County of San Francisco, San Mateo County Transportation Authority and AC Transit. The transit center’s name is the result of a naming rights agreement with Salesforce to help fund operating costs.