CHICAGO--(BUSINESS WIRE)--Jacobs & Clevenger (J&C) earned nine Tempo awards from the Chicago Association of Direct Marketing (CADM) on June 21 at the annual awards celebration dinner in Chicago. Honoring Chicago’s multi-channel response marketing community, the organization presented J&C with two first-place awards for campaigns the agency completed for Serta and HERE, as well as seven additional awards for projects with iPay, Humana, Consumers Energy and another with Serta.
CADM is Chicago’s longest-standing marketing association, boasting more than 60 years in operation. As a collaborative community for multichannel response marketers—including corporate marketers, marketing agencies and marketing service providers—CADM sparks ideas, business relationships and career growth. The Tempo Awards is a celebration of the latest, greatest work and individuals in Chicago, in all the new ways companies reach consumers to obtain real business results.
“We sent in 10 submissions to CADM’s Tempo Awards and had nine of them place in the top three. That’s incredible,” said J&C’s CEO Ron Jacobs, who is a past president of CADM and was the organization’s 1998 Direct Marketer of the Year. “I have a remarkable team, and this achievement is a testament to their tenacity, marketing savvy, agility and creativity. I can’t thank them enough for their hard work and dedication to providing our clients measurable results that deliver profitable business outcomes.”
REIMAGINING SERTA’S MAIN COMMUNICATION CHANNEL
J&C earned first place in the Best Copywriting category for reimagining Serta’s mainstay communication channel: the SertaInsider e-newsletter. The agency was tasked with developing a stream of fresh content that would keep Serta customers and prospects engaged, entertained and interested in “comfort.” Every issue had links to related stories, infographics, recipes, videos and more. It became exactly what they imagined — another touch point for the brand that embodied the attributes it valued most and an effective inbound marketing opportunity.
HELPING HERE SHIFT CONSUMER BEHAVIOR, GENERATING $1 MILLION ABOVE GOAL
J&C also took the top spot in the Automotive Sector category for navigating the “Rubik’s Cube” of marketing for HERE, a company that makes built-in navigation systems for Chrysler, Dodge, Jeep and Ram. J&C developed an integrated campaign—direct mail, email, landing pages and banners—that was chock full of personalization; used benefit-laden headlines, brand-specific messaging and simple language; and had a palpable sense of urgency.
For more than 35 years, J&C has created marketing solutions that drive engagement, convert customers, close sales, build loyalty and, most importantly, prove their return on marketing investment. By focusing on data, and knowing how to use it, the powerhouse marketing agency boasts a client roster that covers a broad range of industries, including business-to-business, insurance, utilities/energy, financial services, retail and associations, among others.
ABOUT JACOBS & CLEVENGER:
Jacobs & Clevenger (J&C) is a marketing agency with extensive expertise in customer relationship marketing. The company’s mission is to use data-centered strategies to create user-generated experiences for business-centered results. The agency provides strategic, creative marketing solutions for multichannel user experiences that transform brands and grow businesses. With direct response in its DNA and data at its core, J&C creates ideas that drive engagement, convert customers, close sales, build loyalty and can prove their return on marketing investment. By blending data insights, user behaviors and storytelling with measurable results, J&C delivers profitable business outcomes. For more information, visit www.jacobsclevenger.com.