LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer retention and loyalty management study on the retail banking industry. A retail banking services provider wanted to increase profitability by revisiting customer profiles and building strategies to maximize customer retention.
According to the retail banking industry experts at Quantzig, “Along with the provision of basic retail bank accounts, retail banking firms in the financial services industry are focusing on broadening their investment services and product offerings.”
Retail banking is a typical mass-market banking industry that lets its customers use local branches of the more widespread commercial banking establishments. Retail banking is also generally known as consumer banking. Its services include mortgages, certificates of deposit (CDs), savings and checking accounts, debit/credit cards, and personal loans. The retail banking sector mainly focuses on catering to the needs of its retail clients.
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The customer retention and loyalty management solution helped the client to form personalized customer retention and loyalty management programs. The client was able to get a better understanding of existing customers to produce a higher value.
This customer retention and loyalty management solution provided benefits that helped the client to:
- Build a successful customer loyalty program
- Provide personalized services to meet the unique needs of the customers
- To know more about the benefits of customer retention and loyalty management, speak to an expert
This customer retention and loyalty management solution offered predictive insights on:
- Retaining the most profitable customers
- Developing effective customer retention strategies
- To gain relevant insights and understand the scope of our research, request a proposal
View the customer retention and loyalty management study here:
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on all of Quantzig’s services and the solutions they have provided to Fortune 500 clients across all industries, please contact us.