DUBLIN--(BUSINESS WIRE)--The "Digital Marketing Software Market by Type - Global Opportunity Analysis and Industry Forecast, 2017-2023" report has been added to ResearchAndMarkets.com's offering.
Digital marketing enables the promotion of brands and products through the medium of internet. Moreover, it aids in generating greater ROI in comparison to traditional marketing solutions. Digital marketing software comprises various tools and techniques that help simplify and integrate social media, web marketing, content marketing, and multichannel campaigns.
The global digital marketing software market is driven by rise of digital marketing budget and boom in social media & advertising. However, increased complexities and lack of skilled personnel hinder the digital marketing software market growth.
The global digital marketing software market is segmented based on type, deployment type, industry vertical, and geography. Based on type, it is divided into interaction systems, data & analytics systems, content production & management, and management & administration-oriented apps. Based on deployment type, it is bifurcated into on-premise and cloud deployment. Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region.
- Adobe Systems
- Oracle Corporation
- IBM Corporation
- SAP AG
- Microsoft Corporation
- Salesforce.com, Inc.
- HubSpot, Inc.
- Marketo Inc.
- SAS Institute, Inc.
- HP Development Company, L.P.
Key Topics Covered:
Chapter 1 Introduction
Chapter 2 Executive Summary
Chapter 3 Market Overview
Chapter 4 Digital Marketing Software Market, By Type
Chapter 5 Digital Marketing Software Market, By Deployment Model
Chapter 6 Digital Marketing Software Market, By Industry Vertical
Chapter 7 Digital Marketing Software Market, By Geography
Chapter 8 Company Profiles
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