LONDON--(BUSINESS WIRE)--Technavio projects the global RTD protein beverages market to post a CAGR of more than 5% during the forecast period, 2018-2022. Product launches play a crucial role in the global RTD protein beverages market. This is because changing consumer preferences have compelled market players to introduce new products. Successful product launches support the growth of the market and help expand the customer base. They also strengthen the market share and provide a competitive edge to the company.
This report is available at a USD 1,000 discount for a limited time only: View market snapshot before purchasing
Save more with Technavio. Buy 2 reports and get the third for FREE: View all Technavio’s current offers
In this report, Technavio highlights the emergence of non-traditional fitness activities as one of the key emerging trends to drive the global RTD protein beverages market:
Emergence of non-traditional fitness activities
One of the trends that will drive the growth of the market during the forecast period is the increasing popularity of non-traditional fitness activities. The popularity of yoga and aerobics as fitness activities is increasing. The number of women engaged in yoga and aerobics is growing rapidly as people look beyond traditional gyms to become fit. The increasing participation in half and full marathons is an indicator of the increasing popularity of running as a fitness regime.
According to a senior analyst at Technavio for non-alcoholic beverages research, “Companies are leveraging this trend and actively promoting their products during these marathons. The prominence of non-traditional fitness also has a direct impact on the expenditure of products related to these activities.”
Looking for more information on this market? Request a free sample report
Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.
Market segmentation and analysis through 2022
This market research report segments the global RTD protein beverages market by product (whey-based RTD, milk-based RTD and other protein drinks) and key regions (the Americas, APAC, and EMEA).
The whey-based RTD segment dominated the market accounting for over 41% of the market in 2017, followed by the milk-based RTD segment. The market share of the milk-based RTD segment will witness the maximum growth over the forecast period in comparison to the other two segments.
In 2017, the global RTD protein beverages market was led by the Americas which accounted for close to 55% share followed by EMEA and APAC respectively. The market share of all the three regions is expected to remain the same over the forecast period with very small variation.
Save big with Technavio this May!
Find out what companies are venturing in to beat the heat this summer! Technavio indulges you with a massive 20% OFF on all
non-alcoholic beverages reports for the entire month.
Technavio honors the achievements and efforts of Motherhood this Mother's Day by offering a whopping 30% OFF on all cosmetics and toiletry reports. Offer valid from 7th May for a limited period.
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.
With over 500 specialized analysts, Technavio’s report library consists of more than 10,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.
If you are interested in more information, please contact our media team at email@example.com.