WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Women’s lifestyle brand FabFitFun celebrated the launch of its summer box and unveiled a collaboration with Rocky Barnes on a line of beach towels from its Summer & Rose line at an exclusive event in Los Angeles. Inspired by Venice Beach vibes, Summer & Rose is FabFitFun’s fashion and accessories brand that includes everything from sunglasses to totes, candles, hats and more. The towels are available exclusively to FabFitFun members in the summer box and additional prints can be purchased on summerandrose.com.
“Summer & Rose is all about beachy boho vibes and Rocky is the perfect partner for this new product,” said Gina Kohler, head of product development, FabFitFun. “We think about all of our Summer & Rose products against the backdrop of the beach and when we started to design a towel, Rocky kept coming to mind. She really embodies the aesthetic of the brand and we think these towels will be in everyone’s beach bag this summer.”
A beach girl at heart, Rocky collaborated on the designs for the sand-resistant oversized towels with Summer & Rose and they are available in five beautiful, eye-catching prints. Two of the prints will be available in the summer FabFitFun box and three additional designs, ‘The Rocky Boho,’ ‘The Rocky Tribal’ and ‘The Rocky Sprinkle’ will be available on summerandrose.com.
“I’m traveling all the time for work but whenever I have the chance, I’m back at the beach,” said Rocky Barnes. “These towels are so great because not only are they functional, but the colors are so gorgeous, they will be a great backdrop for all your summer photo opps.”
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Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service that offers on-demand workouts; daily lifestyle content; the FabFitFun online Community; members-only shopping experiences like add-ons, warehouse sales, capsule collections and a perks dashboard; and the FabFitFun mobile app. Join FabFitFun by visiting fabfitfun.com.