ATLANTA--(BUSINESS WIRE)--Global business travel management company BCD Travel today announced the appointment of Jorge Cruz to the role of executive vice president of Global Sales and Marketing effective June 1.
With more than 35 years of industry experience, Cruz has a long track record of engineering client success—for both mid-sized and large global clients across a wide range of industries. In his new role, he will report directly to Mike Janssen, BCD Travel’s global chief operating officer and president of the Americas region.
“For many years, Jorge has been focused on helping businesses achieve more with their travel programs, especially in North America. He’s established our strong presence in the region while building an incredibly strong portfolio of clients in the tech, pharmaceutical, retail and auto sectors, among others,” Janssen said. “We’re very excited to deploy his expertise and energy in an expanded role that includes oversight of our global sales efforts across all regions of the world.”
Cruz previously led sales and retention activity as senior vice president in the Americas region and managed employees and client programs from California to New York. Under his leadership, BCD strengthened alignment between regional and national teams and increased BCD’s focus on helping companies leverage travel intelligence. During his 18 years serving in senior management at BCD Travel, he has overseen operations and account management, business development, budgeting and profitability.
“Industry consolidations, new communication technology and aggressive supplier marketing threaten to erode price transparency and drive up travel costs. My goal is to make sure that the substantial investment companies put towards travel produces the largest possible return,” Cruz said. “Whether it’s using hotel choice to strategically win over travelers, influencing spending decisions using mobile communication or adjusting sourcing based on data and analytics, we have a compelling story to share with businesses.”
About BCD Travel
BCD Travel helps companies make the most of what they spend on travel. For travelers, this means keeping them safe and productive, and equipping them to make good choices on the road. For travel and procurement managers, it means advising them on how to grow the value of their travel program. In short, we help our clients travel smart and achieve more. We make this happen in 109 countries with almost 13,500 creative, committed and experienced people. And it’s how we maintain the industry’s most consistent client retention rate (95% over the past 10 years), with 2017 sales of US$25.7 billion. For more information, visit www.bcdtravel.com.
About BCD Group
BCD Group is a market leader in the travel industry. The privately-owned company was founded in 1975 by John Fentener van Vlissingen and consists of BCD Travel (global corporate travel management), Travix (online travel: CheapTickets, Vliegwinkel, BudgetAir, Flugladen and Vayama), Park 'N Fly (off-airport parking), Airtrade Holland (consolidation and fulfillment) and joint venture Parkmobile International (mobile parking applications). BCD Group employs over 14,000 people and operates in 109 countries with total sales of US$26.4 billion, including US$10.4 billion partner sales. For more information, visit www.bcdgroup.com.