Visit Carlsbad, Pantone Color Institute, and HireInfluence Announce Results of First Ever 2018 Colors of Travel Study, Highlighting Trending Colors in Inspirational Travel Photos across Social Media

CARLSBAD, Calif.--()--Visit Carlsbad, in partnership with the Pantone Color Institute and influencer marketing firm HireInfluence, announces the results of the 2018 Colors of Travel Study, which identifies trending colors used in inspirational travel photos across social media and the color psychology that inform these themes. The study revealed this year’s trending Colors of Travel as: PANTONE 14-4620 Island Paradise, a cleansing aqua; PANTONE 14-1323 Salmon, a coral-infused pink; PANTONE 19-6050 Eden, a lush and verdant forest green shade; and PANTONE 16-1340 Brandied Melon, an earthy, russet hue.

The study, conducted by HireInfluence, analyzed a mix of outdoor adventure and lifestyle travel photos with high engagement from dozens of the top travel influencers in the U.S.

“Inspirational travel photos on social media platforms such as Instagram play a huge role in how consumers select their next destination. Color and quality can generate impressive organic reach and engagement for these photos and help generate that must-visit feeling in social audiences,” says Stephanie Stabulis, senior strategy director for HireInfluence and the study’s main director. “Throughout this research, we analyze the colors that are the most appealing, trendy, and engaging to millennial travelers, who are constantly in search of the best, most vibrant travel destinations for their own social media feeds.”

Informed by the 2018 Colors of Travel study, Visit Carlsbad and Pantone developed the Colors of Carlsbad palette to showcase how these individual trending colors come to life to form a cohesive palette in Carlsbad, CA—from its sandy beaches and ocean views, to its colorful attractions, lush floral fields, green hills, and its creative culinary and wellness experiences. Visit Carlsbad celebrates the launch of the palette with a variety of multicolored experiences and offerings including hotel packages at Sheraton Carlsbad Resort & Spa, Grand Pacific Palisades Resort And Hotel, and Carlsbad Seapointe Resort; colorful cocktail specials at Park 101, Campfire, and Park Hyatt Aviara; vibrant culinary offerings at Vigilucci’s Cucina Italiana and Chandler’s at Cape Rey Carlsbad; radiant spa treatments at Cape Rey Carlsbad’s Ocean Crest Spa and Omni La Costa Resort & Spa; an art instillation at the Carlsbad Art Wall; as well as outdoor adventure experiences such as a color-packed picnic and electric bike ride at Pedego Carlsbad.

“In Carlsbad, our culture is rooted in creative expression. Beyond our natural features, Carlsbad is home to a bustling local art scene, ground-breaking restaurants and breweries, a heritage of adventure and action sports, and a Southern Californian approach to wellness,” says Sam Ross, executive director, Visit Carlsbad. “Now more than ever, our visitors are not only partaking in these unique experiences, but sharing them with their followers near and far. We are thrilled to partner with Pantone and HireInfluence to pioneer the 2018 Colors of Travel study and shine a light on our vibrant destination through the Colors of Carlsbad.”

“From the ocean and lagoon waters to the rolling green hills and beautiful sunsets, colors highlighted in the 2018 Colors of Travel Study illustrate the coastal beauty, casual elegance, and laid-back glamour with family-friendly outdoor fun that Carlsbad is known for,” says Laurie Pressman, vice president of the Pantone Color Institute. “A blend of soft and warm with cool and calm expressing a marriage of land and sea; these colors encourage relaxation and provide refreshment, while at the same time stimulating the senses and our desire to explore and experience.”

Guests visiting Carlsbad to experience the Colors of Carlsbad can browse the destination’s comprehensive listing of events and activities at ColorsofCarlsbad.com, as well as view an in-depth list of accommodations including luxury resorts, vacation rentals, budget-friendly hotels, and more.

Hi-res images and color stories available online via DropBox.

About Carlsbad

Located just 25-minutes north of San Diego, Carlsbad is a quaint beach town that showcases an approachable elegance unique to the Southern California shoreline. Known as "The Village by the Sea," Carlsbad offers the charm of a European town with the conveniences of a large city. The town’s dramatic beauty is complemented by a distinct variety of year-round signature events, as well as boundless ocean experiences along seven miles of golden coast, beautiful flower gardens, a range of accommodations, world-class shopping experiences, local breweries, golf, and unique destinations, such as LEGOLAND® California and SEA LIFE Aquarium. Visit the official website, visitcarlsbad.com, for complete destination information.

About Pantone Color Institute™

The Pantone Color Institute™, a consulting service within Pantone, collaborates with companies for the application and integration of color as a strategic asset. Recognized around the world as a leading source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate visual identity, Pantone Color Institute partners with global brands to leverage the power, psychology, and emotion of color in their design strategy.

About HireInfluence®

HireInfluence is a full-service influencer marketing agency that specializes in transforming promotional visions into captivating digital content. Recognized as an elite service provider, its offerings include influencer casting, strategy development, on-site engagement support, experiential project management, and expert consultation. Since 2011, HireInfluence has delivered innovative campaigns with industry-leading results for the world's most prominent brands.

Contacts

Wagstaff Worldwide
Lauren Weil, 323.871.1151
visitcarlsbad@wagstaffworldwide.com
or
Visit Carlsbad | destination marketing organization
Mark Rudyk, 949.415.9569
markr@visitcarlsbad.com
or
HireInfluence
800.535.4732
stephanie@hireinfluence.com

Release Summary

Visit Carlsbad, in partnership with the Pantone Color Institute and HireInfluence, announces the results of the 2018 Colors of Travel Study

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Contacts

Wagstaff Worldwide
Lauren Weil, 323.871.1151
visitcarlsbad@wagstaffworldwide.com
or
Visit Carlsbad | destination marketing organization
Mark Rudyk, 949.415.9569
markr@visitcarlsbad.com
or
HireInfluence
800.535.4732
stephanie@hireinfluence.com