NGDATA to Present “Transforming to the Customer Engagement Model of the Future” at Informatica World 2018

Presentation will examine the use of real-time customer data at Belfius Bank

NEW YORK--()--NGDATA®, the customer experience management solutions company, today announced that co-founder and CTO Steven Noels will present “Transforming to the Customer Engagement Model of the Future” at Informatica World 2018. The session, which will examine key issues and trends impacting customer-centricity, will look closely at how Belfius Bank, one of Belgium’s largest retail banks, leveraged real-time customer data to emerge as a leader in digital banking by delivering more personalized and relevant offers to customers with an improved mobile experience for the digital era.

Earlier this year NGDATA announced a partnership with Informatica and Amazon Web Service to offer NGDATA’s customer data platform (CDP) as part of AWS marketplace through the Informatica Data Lake Management Quickstart program. As a result, NGDATA and Informatica deliver deeper insights into and prescriptive actions to customers in banking, hospitality and consumer industries from their data lakes. NGDATA is an Informatica Elite Channel Partner with a focus on helping joint customers improve their customer experience.

NGDATA is a gold sponsor of Informatica World 2018 and will be at booth G02. NGDATA experts will be on hand throughout the event to provide demos of the joint NGDATA/Informatica solution or to discuss ways to improve the customer experience.



Steven Noels, co-founder and CTO, NGDATA


Presentation at Informatica World 2018

“Transforming to the Customer Engagement Model of the Future”
In today's digital world, brands earn greater engagement and loyalty when they improve their understanding of the customer, their needs and their intents. In order to capitalize on emerging opportunities, brands need to carefully source and maintain an "always-on," single view of the customer that drives superior insights and increased campaign efficiency.
Steven Noels, CTO of NGDATA, will speak about leveraging real-time customer data at Belfius Bank through augmented analytics and machine learning models. Belfius saw a 40% increase in net profits year-over-year with pension savings deposits increasing 100% and car insurance sales through the NGDATA Customer Data Platform (CDP), outperforming other channels by 240%.


Wednesday, May 23, 2018: 10:40 - 11:20 AM PT.


Informatica World 2018
The Venetian, Las Vegas, NV
The Veronese Room: 2501A

NGDATA® helps brands in data-rich industries, such as financial services, telecom, media/entertainment, utilities and hospitality, to achieve data-driven customer centricity by enabling them to deliver smarter, more connected customer experiences. The company’s next-generation customer data platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real time. NGDATA partners with companies around the world, including Belfius Bank, Innogy and Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit


fama PR
Dan Gaffney, 617-986-5036


fama PR
Dan Gaffney, 617-986-5036