LOS ANGELES--(BUSINESS WIRE)--H Code Media, the leader in digital advertising for the US Hispanic market, today announced a new exclusive partnership with Grupo LPG, a leading publisher in El Salvador.
As part of the new exclusive partnership, H Code Media will represent 100 percent of Grupo LPG’s ad inventory in the US on sites including La Prensa Grafica, one of the two largest daily newspapers published in El Salvador, El Economista, a publication that analyzes the business world Internationally and in the Central America region, and El Grafico, one of the biggest soccer sites in El Salvador, the first of its kind in the entire Central America Region.
“Nearly one quarter of the Salvadoran community lives in the US and Grupo LPG has done a great job creating high demand content to engage this community,” Parker Morse, CEO and founder of H Code Media. “Its sports site, El Grafico, will be key inventory during the World Cup. We look forward to working with Grupo LPG especially as we get closer to the World Cup—one of the most popular sporting events among the Hispanic community and a major opportunity for brands to connect with US Hispanics.”
H Code Media works with Fortune 500 brands that want to reach the Hispanics living in the US, which is why the organization has been focused on building strong bonds with publishers such as La Prensa Grafica. This news comes on the heels of other exclusive partnership announcements with publishers, including Webconsultas, Grupo Imagen’s El Excelsior and Adrenalina, and Grupo Milenio’s Medio Tiempo and Milenio.
Farina Bandek, General Manager of Digital Media at Grupo LPG stated, “We were looking for a partner with a strategic approach to digital sales of our US inventory and we found that in H Code Media. We take pride in the Salvadoran people that consume our content. As we continue to expand our circulation, H Code Media will help to retain readers by connecting them with advertisers that compliment our content and are aligned with the interests of our readers.”
Pablo Rivera, VP Publisher Development at H Code Media stated, “Salvadorans are the third largest Hispanic group living in the US after Mexicans and Puerto Ricans. It’s important to understand that among Hispanics there are several different cultures. Our team has build strong bonds with publishers from around the globe and understands the nuances that make for successful partnerships.”
H Code Media’s solutions include display, rich media, video, mobile, native, social/digital channels, integrated marketing solutions, including content creation and influencer programs, as well as creative services. H Code Media partners directly with leading Spanish language media companies from around the world to effectively reach US Hispanics.
About H Code Media
H Code Media is the leading digital advertising platform reaching US Hispanic consumers at scale. The Company was formed to better connect brands and advertisers with US Hispanics online. It reaches this niche audience by bringing together targetable data, the right inventory and impactful creative. Through H Code’s platform brands can more effectively reach US Hispanics than any other organization in the marketplace. Key clients include Target, Chase, McDonald’s, Live Nation, Kaiser Permanente, and Lincoln. H Code was founded in 2015.
About Grupo LPG
The editorial leader of El Salvador and the Publishing administrative model of Central America, LPG was founded on May 10, 1903 by the Dutriz brothers and started as an independent publisher with its sole purpose being able to inform with honest news. Diversity characterizes us, with 3 newspapers, the best audiences and the largest circulation at a national level. La Prensa Grafica has the best national and international news, sports, economy and entertainment content. El Grafico being 100% sports focused and Mi Chero focused on lifestyle. Additionally we have two magazine titles, "El Economista Regional,” a publication that analyzes the business world, and "Revista Ella,” with 30 years of experience covering women's lifestyle. With business publications, 3 online entities, "Laprensagrafica.com, elgrafico.com and eleconomista.net", and more than 8 million audiences digitally, combined with social reach, the nostalgic market becomes one of the most important audiences for Grupo LPG.