CHICAGO--(BUSINESS WIRE)--Vibes, a mobile marketing leader, today announced general availability of Advanced Analytics, a mobile marketing performance management product designed for digital marketers to produce real-time, actionable intelligence of the mobile consumer across their buying journey. Built in the Vibes Mobile Engagement Platform, Advanced Analytics’ availability marks the first time marketers will have enough data-driven insights across multichannel mobile campaigns to prove ROI and inform future mobile marketing strategies. The unveiling comes after a successful beta with some of the world’s most mobile-savvy brands, including Chipotle, PetSmart, and Redbox.
Brands use the Vibes Mobile Engagement Platform to create personalized mobile engagement campaigns across multiple marketing channels at scale. With Advanced Analytics, brand marketers can see how customers reacted to certain campaigns on any given day, across digital and in-store behaviors, and how that tracks against industry benchmarks. Interactive, easy-to-use dashboards allow marketers to view statistics for certain types of demographics, such as sorting by which carriers delivered which messages, or which regions were most receptive to certain campaigns. These user data segments offer a precise understanding of campaigns, allowing marketers to quickly zero-in on mobile marketing strategies for specific groups of customers.
Advanced Analytics gives marketers a more unified view of the customer journey, offering insights into the following:
- Mobile Subscriber Growth, such as: volume, opt-ins, monthly and/or yearly trends
- Engagement Metrics, such as: click-through rates, wallet installs, frequency
- Digital Loyalty Performance, such as: new members, conversions, revenue attribution
- Mobile Revenue Awareness, such as: revenue by subscriber, incremental growth percent, mobile influence on in-store purchases
- Optimization Alerts, such as: performance measurement indicators, engagement drivers and predictions.
“We built Advanced Analytics to complement brands’ growing mobile marketing strategies and to satisfy marketers’ hunger for simple, digestible reports and highly visual, self-serve dashboards,” said Brian Garofola, CTO at Vibes. “It’s a mobile-first world, and consumers expect the brands they engage with to communicate through tailored messaging that’s relevant to them. Vibes’ Advanced Analytics is intended to help marketers gain key insights about their mobile customers to better meet expectations in a smart and seamless way.”
The new product is embedded with MicroStrategy, the industry’s leading provider of enterprise analytics and mobility software. With MicroStrategy 10TM, marketing professionals can make sense of massive amounts of personalized mobile-driven campaign data to strengthen consumer engagement and use the insights gained to create relevant and personalized journeys that customers will actually value.
“Vibes and MicroStrategy are redefining customer loyalty by delivering a modern embedded analytics solution that takes analytics and mobility intelligence to the next level,” said Mark Gambill, CMO, MicroStrategy Incorporated. “Vibes is harnessing MicroStrategy to provide leading brands and their marketing professionals with a beautiful, easy-to-use solution to understand the performance of mobile app marketing campaigns. This embedded analytics solution provides the power and insight marketers need to study their audience and find ways to engage them on their terms. With that insight, they can make data-driven decisions that increase customer loyalty, improve brand recognition and expand revenue channels.”
For more details on Vibes Advanced Analytics, visit here. A webinar led by Vibes’ and MicroStrategy’s VPs of Product Marketing, Dave Panek and Vijay Anand will be held on June 13, 2018. For more details or to attend, visit here.
Vibes enables marketers to deliver compelling and profitable mobile engagement conversations. The Vibes Mobile Engagement Platform lets marketers easily manage all mobile communication channels including text messaging, push notifications, Apple Wallet, Google Pay, messaging apps, and mobile web campaigns — all through a single interface. Vibes’ customers include Chipotle, Discover, Lane Bryant, PetSmart, and Allstate. To learn more about Vibes, visit www.vibes.com.