STERLING, Va.--(BUSINESS WIRE)--Neustar®, Inc., a trusted, neutral provider of real-time information services, today announced the appointment of Robert J. McKay as General Manager (GM) of Risk Solutions. Building off of the Neustar OneID system, McKay will drive growth and product innovation, product roadmaps and go-to-market strategies to meet client needs in a globally connected world. McKay will report to Neustar Senior Vice President of Analytics Solutions Ted Prince.
With a 20-year track record in product development, investment and management, spanning the financial and information services markets, McKay joins Neustar from Accuity, a company focused on payment, risk and compliance technology.
“Risk is an important business area for Neustar and one with great potential for growth and innovation,” said Prince. “Bob has been a key driver in growth and expansion in the global risk and financial services arena. His role as GM of Risk at Neustar is an extension of his industry expertise – helping access areas where we can differentiate, innovate and expand our leadership position, market footprint and range of solutions. We are delighted to welcome Bob to the Neustar team.”
From 2005-2018, McKay was responsible for profit and loss (P&L) management, setting product strategy and roadmaps, and driving investment plans for five Accuity product divisions including the global payment efficiency line, asset verification services and national regulatory services. McKay also led the initiative to establish commercial operations for Accuity in Asia Pacific with sales offices in Singapore, Sydney, Hong Kong and Beijing.
“Neustar is an impressive company with phenomenal solutions and clients,” said McKay. “I look forward to joining an incredible team and hitting the ground running.”
Prior to Accuity, McKay was Managing Director of Thomson TFP, a division of Thompson Financial where he was responsible for product management and sales management of its Tier 1 Financial Services channel. He also led the company’s entrance into the European market coinciding with a product launch addressing the Single Euro Payments Area (SEPA) regulations. Earlier in his career, McKay was a product manager focused on business expansion strategies and market development for two Mexico City-based companies as well as regional manager for a retail chain based in Chicago. McKay holds a B.S. in Economics from the University of Illinois at Urbana-Champaign.
The Neustar OneID® system delivers actionable identity intelligence from billions of corroborated daily transactions across digital traffic, global communications, customer interactions and verifications. As a result, Neustar risk solutions help clients minimize risk and maximize efficiency by unlocking the most up to date information they need to authenticate connections, ensure transactions, enable compliance and optimize operations.
Neustar, Inc. is a leading global information services provider driving the connected world forward with responsible identity resolution. As a company built on a foundation of Privacy by Design, Neustar is depended upon by the world’s largest corporations to help grow, guard and guide their businesses with the most complete understanding of how to connect people, places and things. Neustar’s unique, accurate and real-time identity system, continuously corroborated from billions of transactions, empowers critical decisions across our clients’ enterprise needs. More information is available at https://www.home.neustar.