BIGO Technology LIKEs Bob Gold & Associates

LOS ANGELES--()--LIKE App, a fast growing social video platform built by BIGO Technology, has selected Bob Gold & Associates to represent its North American communications effort. This breakthrough social video platform and special effects app leverages cutting-edge technology using artificial intelligence (AI), augmented reality (AR) and independently innovated body recognition to empower anyone to create and share dazzling videos enhanced with special effects through an easy-to-use mobile application.

“Bob Gold & Associates brings a proven track record of success, and will without a doubt elevate our visibility in the United States and help drive greater US adoption,” said Michelle Xu, PR Director, BIGO Technology.

The LIKE App launched in August of 2017 and has quickly grown to 45 million users in more than 200 countries. The app has 4 unique features:

1. Super Power LIKE’s latest augmentative reality innovation is based on skeleton tracking and classification technology, empowering creators to add supernatural like effects

2. 4D Magic features independently developed intelligent human segmentation technology paired with image synthesis, image editing and special effects processing that allows for interchangeable backgrounds and can accommodate multiple people in the video

3. Music Magic identifies and classifies music while accurately matching special effects to any sound, enabling users to express emotions freely by choosing different themes

4. Dynamic Stickers – applies face-detection technology to give more choices for users’ video overlays

“The LIKE App is a game-changer for anyone who uses their smartphone to create, share and view not just videos, but exciting original engaging snacks,” said Bob Gold, president & CEO, Bob Gold & Associates. “No one else offers as compelling an app, which easily creates and shares breath-taking videos with an easy-to-use mobile design. It’s easy to use for users of all ages and skill levels through the LIKE App.”

For more about Bob Gold & Associates, visit

For more about the LIKE App, visit

About Bob Gold & Associates

Bob Gold & Associates has over 30 years of experience providing strategic public relations and marketing services. For more information, visit

About BIGO Technology PTE. LTD.

BIGO Technology is a fast-growing social video platform and streaming app developer focused on video editing, video broadcast and VoIP-related products used around the world. For more information please visit:


Bob Gold & Associates
Chris Huppertz, 310-320-2010

Release Summary

The LIKE App, a social video platform built by BIGO Technology, has selected BG&A to represent its North American communications efforts.


Bob Gold & Associates
Chris Huppertz, 310-320-2010