NEW YORK--(BUSINESS WIRE)--Diply, a leading social entertainment publisher, continues its white paper series with the release of “5 Ways to Power Up Your Social Commerce.” This special report defines social commerce, reveals how consumers are embracing it, and underscores why marketers should be paying attention to it. The white paper can be downloaded for free at hello.diply.com.
The online shopping evolution called social commerce lies at the intersection of social, mobile, video, and ecommerce, and it’s the result of a transformation in how people discover, research, and buy products online.
“Just as ecommerce disrupted brick-and-mortar retail, social media will disrupt ecommerce,” said Dean Elkholy, Co-Founder and Chief Social Officer at Diply. “This report on social commerce is designed to help marketers navigate shifting consumer shopping behavior and the opportunity to increase product discovery and purchase intent via social media.”
Social commerce represents the evolution of consumer shopping behavior from in-store, to online, to social. Since consumer buying behavior has evolved, social commerce will increasingly mature in importance as marketers constantly evaluate how to move more consumers into the purchase funnel.
"Social commerce lives at the intersection of three massive consumer forces — ecommerce, social media and smartphones,” said Dan Lagani, President and Chief Revenue Officer at Diply. “The opportunity for forward-thinking brand marketers to capture additional share and deepen consumer engagement through this emerging sales channel is profound."
As social commerce grows, social platforms, brands, retailers, and shopping apps become increasingly interlinked. Brands that get social commerce right will strengthen relationships with consumers, increase conversation and market share, and boost bottom lines.
The free report can be downloaded at hello.diply.com.
Launched in 2013, Diply is a leading social entertainment media publisher with a growing audience now over 75M users across multiple digital platforms. With a unique blend of lifestyle content targeting North American millennials, Diply generates 1B+ video views and 4B+ social impressions monthly on its website and owned-and-operated channels. Diply’s offices are in New York, Chicago, Toronto, and London, Ontario.