ST. PETERSBURG, Fla.--(BUSINESS WIRE)--PSCU has formed a new company and leading-edge platform, Lumin Digital, that will redefine digital banking for credit unions. As a cloud-based digital banking platform built using market-leading technology, Lumin Digital provides members of PSCU Owner credit unions with a tightly integrated and customized experience that rivals the offerings available from the big banks. As a PSCU company, Lumin Digital’s offering provides seamless access to a wide array of PSCU platforms and services including card services, data analytics, and call center support. President and CEO Chuck Fagan made the announcement during his opening remarks at PSCU’s annual Member Forum, currently underway in St. Louis, Mo.
Lumin Digital’s platform, built over the past 16 months, is designed to drive member engagement; provide data-driven insights and predictions allowing credit unions to offer personalized experiences; improve measurable outcomes; and ultimately increase revenue by creating deeper connections with members. It will allow PSCU Owners to effectively compete with digital channel powerhouses by providing a comprehensive, integrated suite of capabilities built with the industry’s most sophisticated technologies.
“With the advancement of technologies and increasing digital adoption, we’re excited to launch a digital banking platform that provides our Owners with a robust, tightly integrated solution to expand relationships with their members and rival digital experiences available from larger banks,” said Fagan.
Platform capabilities will include:
- Mobile applications and online banking that allow members to do nearly all of their banking through the digital channel, with the ultimate integration to PSCU credit/debit card services and call center support.
- Increased member engagement through a proprietary engagement model that provides highly targeted, actionable, and unique digital interactions to help credit unions create a truly personalized journey and connected relationship.
- The latest technologies and best practices, such as automated continuous deployments that allow credit unions to offer exceptional user experiences across platforms and the industry’s most sophisticated SDK.
The new platform will empower the credit union industry to set the stage in raising standards for service integration, platform extensibility, unified self-service tools, and cloud-based infrastructures that currently are not offered in the credit union market.
“Through action-based and real-time delivery capabilities, credit unions can take their financial service offerings and seamless member service experience to a new level by developing deeper connections with their members through this new digital offering,” said Fagan.
For more information on Lumin Digital, visit LuminDigital.com.
PSCU, headquartered in St. Petersburg, Fla., is the nation’s leading credit union service organization (CUSO). Founded in 1977 as a credit union cooperative, PSCU offers a comprehensive, highly integrated suite of payment solutions for credit unions to optimize their member experience. Today, PSCU supports the success of nearly 1,300 Owner credit unions representing 20.4 million accounts. Leveraging digital technology, PSCU provides secure, best-in-class solutions, including payment processing, risk management, analytics, loyalty programs, marketing, strategic consulting, and mobile platforms. Comprehensive, 24/7/365 member support is delivered by contact centers located throughout the United States. For more information, visit pscu.com.