SAN DIEGO--(BUSINESS WIRE)--VizExplorer, a leading provider of operational intelligence solutions for casinos, today announced a new agreement with Tunica-Biloxi Gaming Authority for Paragon Casino Resort, its gaming and entertainment destination in Marksville, La. The casino operator has selected campaignViz™, floorViz™ and techVizOps™ alongside VizExplorer’s new premium consulting service.
Situated in the heart of the South’s growing entertainment market, Paragon operators realize the importance of optimizing all aspects of the business––from its casino boasting more than 1,000 slot machines to a live entertainment venue and a hotel with golf course and spa. With growing competition serving the same surrounding cities, Paragon assessed a range of solutions, finally settling on VizExplorer for its proven reputation.
campaignViz enables marketing campaign management with advanced segmentation and direct integration with the offer management system. floorViz helps operators gauge their floor’s performance and optimize accordingly, while techVizOps helps to streamline technical operations with automated machine alerts. Additionally, Paragon has chosen VizExplorer’s new consulting service to provide analytical support, expert insights and best practice recommendations to accelerate return on investment.
“Our team is eager to get started with VizExplorer and we feel confident that we’re in good hands with their industry specialists bringing their expertise to our operation,” said Jody Madigan, CFO at Paragon Casino Resort.
“The new consulting program promises to be a true enabler of marketing and operational excellence for casinos,” says Ken Kachnic, VP of Sales - Eastern Region. “We’re excited to prove to Paragon that their investment in VizExplorer was worth it,” he added.
The agreement was handled by VizExplorer reseller Game Changing Technologies, a provider of licensing and consulting services to companies doing business in the casino industry.
Book a product demonstration today with VizExplorer in booth 130 at Southern Gaming Summit, held May 3, 2018 at Beau Rivage Resort in Biloxi, Miss.
VizExplorer offers operational intelligence (OI) solutions to the gaming industry. The next generation in data-driven decision making, OI lets businesses analyze live, fast-changing data and take immediate action using a single toolset. VizExplorer’s applications and tools help enterprises address smart space and profit optimization, marketing campaign management, CRM and customer service, and service and dispatch management. VizExplorer is headquartered in San Diego, with offices in Las Vegas and Wellington, New Zealand. www.vizexplorer.com