SYDNEY--(BUSINESS WIRE)--Jomablue, a leading event intelligence software provider, today announced the launch of online paid registration functionality, a significant product expansion.
The addition of paid registration is designed to provide comprehensive event management tools to event managers and marketers who oversee large-scale conferences.
Building on the success of its flagship product that offers fast, streamlined event check-in — a major pain point for event managers — this new functionality integrates the upstream event registration to deliver richer insights from the moment attendees buy a ticket.
New paid registration leverages lead scoring (assigning numerical values to attendees based on behavior) to signal engagement. Using these insights, customers can improve events and drive more effective post-event marketing and sales efforts.
“Event managers are usually just trying to get people in the door,” said David Haysom-McDowell, CEO of Jomablue. “We easily solve such headaches, helping our customers rise above those issues and use technology to ultimately make better business decisions based on data we provide. Our new paid registration is just another way we’re delivering on these insights.”
Haysom-McDowell said many customers struggle with the event registration process, which often requires system integrations that lead to technical issues and frustration. With online event registration, Jomablue solves another key challenge for event managers, while also bolstering the depth of attendee insights.
TEDxSydney, an independent organization licensed by global nonprofit TED, first partnered with Jomablue to streamline the check-in process for its 2017 event and will be additionally using paid registration for its 2018 event, further improving the event experience and reducing associated cost and effort.
“We have been absolutely thrilled with the Jomablue product and team,” said Susan McMahon, general manager and head of operations, at TEDxSydney. “It has been so beneficial to have a true partner helping us come up with ways we can improve our technology, improve our processes, and make our lives easier.”
Jomablue Smart Badges enable activity tracking to deliver audience behavior insights for event professionals who want to drive greater event ROI – historically hard to measure for offline events. That’s what has made Jomablue the choice of top brands and smart event professionals.
About Jomablue
Jomablue is the leader in event intelligence, empowering top brands to transform event experiences into sales and marketing insights. www.jomablue.com
