NEW YORK--(BUSINESS WIRE)--Intent Media, the data science company for the world’s leading online travel companies, today announced its continued expansion across Latin America by adding more than 10 new advertising and publishing partners in the first three months of the year.
Intent Media connects travel brands around the globe to millions of ready-to-buy shoppers. Using advanced search marketing disciplines and its patented machine learning platform, the company intelligently serves comparison shopping ads to users who are still comparison shopping. These utility-like media placements help the user do what they’re already doing - comparison shopping - with a UX tailored specifically to their search in real-time.
“Our partnership allows us to offer an improved customer experience through greater choice and easier comparison shopping, while helping us improve our overall site monetization,” said Thomas Allier, co-founder/CEO at Viajala.
Intent Media's solutions create a win-win-win situation for users, advertisers and publishers. Users get an intuitive comparison shopping experience, advertisers get efficient access to highly relevant, in-market shoppers, and publishers provide better experiences for those segments of their users still in comparison shopping mode.
“We continue to see growing enthusiasm for our platform across Latin America from both publishers and advertisers looking to better serve users, and increase revenue and margin,” said Richard Harris, CEO and co-founder of Intent Media. “We are eager to partner with these brands who range from Latin America’s premier metasearch and OTA sites to growing airline carriers as we continue to invest and expand our offerings throughout the region."
Intent Media currently has over 400 partners globally, including Priceline, Expedia, TripAdvisor, Hotels.com, Wotif, LATAM Airlines, Viajala, Skyscanner, Hotwire, ebookers, lastminute.com, Delta, AA, Lufthansa, Marriott, IGH, and Enterprise. In addition to Latin America, Intent Media's fastest growing markets include EMEA, North America and India.
About Intent Media
Intent Media is the data science company for the world’s largest online travel companies. Intent Media’s proprietary products combine machine learning, media, conversion and data solutions to offer user-level customization that provides a better experience for travel shoppers and new revenue streams for Intent's partners. The company processes over 10TB of real-time data every month to help thousands of performance marketers at airlines, hotels, online travel agencies, and metasearch companies intelligently serve travel shoppers every day.
Intent Media’s 400 publisher and advertiser network includes Priceline, Expedia, TripAdvisor, Hotels.com, Wotif, Skyscanner, Hotwire, ebookers, lastminute.com, Delta, AA, Lufthansa, Marriott, and Enterprise.