PLANO, Texas--(BUSINESS WIRE)--Leading provider of secondary marketing automation and services in the mortgage industry, Optimal Blue, announced today the launch of real-time social media compliance monitoring – the subsequent phase of its unique and leading-edge service to address the growing industry need to monitor social and digital media communications within a regulatory framework. This release of fully-automated monitoring functionality complements the current compliance auditing capabilities by providing a thorough solution set to seamlessly manage the inherent compliance risks associated with the rapid growth of social media usage in the mortgage industry.
The new real-time monitoring functionality is unlike any other service being offered in the mortgage space today. Relevant mortgage ‘trigger terms’ are built in to the Optimal Blue platform enabling the system to crawl the internet in search of potential infractions across corporate digital properties or a loan officer’s social networking profile. Customized trigger terms can also be added for specific organizational needs. When identified, an automated alert is delivered in real time to encourage quick resolution and remediation, lowering compliance risk and limiting reputational damage.
“In today’s social media landscape, it is imperative to take a proactive approach,” explained Scott Happ, CEO of Optimal Blue. “By introducing a comprehensive monitoring module, clients can easily detect and resolve issues before they become costly. This also creates a phenomenal opportunity to train staff and loan officers regarding the compliance responsibilities related to social and digital media.”
Originators looking to create an efficient and scalable social media monitoring program value Optimal Blue’s social media compliance system because it enables them to combine periodic audits with ongoing monitoring. Additionally, the system delivers comprehensive trend reports and provides users with valuable insights into social media risk factors. “The Optimal Blue social media platform has completely altered the way we manage our loan officer’s social activity,” said Ellen Sacks, Compliance Associate with Open Mortgage, LLC. “The addition of monitoring to an already progressive audits program has created more transparency into digital risk assessment and allows us to address any potential issues – immediately.”
For additional information on maintaining compliance and your corporate reputation while promoting the use of social media to grow business, Optimal Blue has developed a resource titled, “Monitoring Your Employees’ Social Media Activity.”