New Survey Shows That Health Insurers Must Innovate to Satisfy Consumer Demands

Conducted by HealthEdge and Survata, survey results reveal that insurers are prioritizing the optimization of people, process and technology to reduce costs and satisfy consumer demands

BURLINGTON, Mass.--()--HealthEdge®, provider of the only integrated financial, administrative and clinical platform for health insurers, today announced results from a survey of 73 health plan executives from across the United States. The survey findings demonstrate that insurers are focused on finding ways to lower administrative and healthcare costs in order to create resource pools to fund innovation. Through updating people skills, critical processes and technology systems, insurers will be well-positioned to achieve higher member satisfaction – reported as their most important organizational goal for 2018 by survey respondents. The full report of the survey findings is available to requestors at https://bit.ly/2GKOoiv.

“Health insurers are realizing that delivering on consumer requirements and expectations are the key to the success of their organizations,” said Steve Krupa, CEO of HealthEdge. “Those insurers that can effectively modernize their technology systems and optimize their people and processes, will be successful in their transformation – also resulting in cost savings that will enable them to focus on those innovative projects that drive increased consumer engagement, satisfaction and loyalty.”

Notable findings from the survey include:

  • When asked what the single greatest barrier to achieving member satisfaction and other organizational goals, 62 percent of the survey respondents cited that cost structures are preventing innovation. Prohibitive administrative and healthcare costs are standing in the way of allocating resources for innovation.
  • 59 percent of respondents cited the need to modernize technology to overcome the most daunting challenges and become resilient to change.
  • Health insurers’ most important goal in 2018 is member satisfaction and they are concerned with ensuring that customer service representatives can deliver a high-quality, technology-enabled and positive member experience.

This survey was commissioned by HealthEdge and conducted by Survata, an independent research firm in San Francisco. Survata interviewed 73 online respondents between February 26, 2018 and March 01, 2018. For further information, visit www.survata.com.

About HealthEdge

HealthEdge® provides modern, disruptive healthcare IT solutions that health insurers use to leverage new business models, improve outcomes, drastically reduce administrative costs and connect everyone in the healthcare delivery cycle. Our next-generation enterprise solution suite, HealthRules®, is built on modern, patented technology and is delivered to customers via the HealthEdge Cloud or onsite deployment. An award-winning company, HealthEdge empowers health insurers to capitalize on the innovations, challenges and opportunities that await in the new healthcare economy. For more information, visit http://www.healthedge.com.

Contacts

HealthEdge
Melissa O’Dowd, 781-285-1300
modowd@healthedge.com