IRVINE, Calif.--(BUSINESS WIRE)--Real Living Real Estate, the first national real estate franchisor that gave clients the power to grade their customer experience, announced its agents received a 98% customer satisfaction rating for 2017, according to independent ratings service Quality Service Certification, Inc. (QSC). This is the highest customer satisfaction score ever earned by Real Living, and it places the brokerage network atop the industry for customer satisfaction.
Through Real Living’s innovative Real Living 360 Service® program, network members ask customers to candidly rate the performance of their sales agent. QSC administers and validates these customer service satisfaction results following closed transactions for participating agents. Nearly 7,000 buyers and sellers were surveyed to measure the satisfaction of Real Living Real Estate network customers.
“Real Living network agents make a pledge of service excellence every time they work with a home buyer or seller,” said Robert McAdams Jr., president of Real Living. “With each transaction they pledge themselves in writing and our Real Living 360 Service Guarantee assures delivery of the promise to provide extraordinary customer care.”
In the results, a full 94% of home buyers and 91% of home sellers who worked with Real Living network sales associates reported being very satisfied with the results and service provided by their Real Living network real estate professional. According to the latest report from the National Association of REALTORS®, only 61% of buyers and 62% of sellers said they were very satisfied with the buying process and service provided by their real estate professional.
“As the industry trailblazer in customized real estate, Real Living network agents are empowered to go above and beyond to meet the needs of our customers,” said Allan Dalton, chief operating officer of Real Living Real Estate. “This distinction puts our brand above the rest and it’s evident by the excellent results of this survey.”
The survey also found that 97% of Real Living network customers surveyed said they would likely use the same sales professional in the future and would recommend the same professional to a relative or friend.
Gino Blefari, CEO of HSF Affiliates, congratulated the Real Living network for its QSC scores. "Top-rate client service is more than a promise, it’s a lifestyle at Real Living,” Blefari said. "This record-high 98% satisfaction rating underscores the network’s dedication to only the very best in customer care."
About Real Living Real Estate
Real Living Real Estate is a full-service real estate brokerage franchise company with a comprehensive and integrated suite of resources for franchisees and their sales professionals, as well as for consumers who work with them. In 2016 and 2017, Real Living Real Estate was named "Real Estate Agency Brand of the Year" in the ongoing Harris Poll EquiTrend® study; and was named "Most Loved" and "Most Trusted" real estate brand in the study in consecutive years. Additionally, the Real Living brand and its innovative concepts were recognized by Entrepreneur magazine as well as by Inman News with several Inman Innovator Awards. Real Living Real Estate is a network brand of HSF Affiliates LLC, majority owned by HomeServices of America, Inc. Visit www.RealLiving.com.