RESEARCH TRIANGLE REGION, N.C.--(BUSINESS WIRE)--Netsertive, a marketing technology company that enables brands, publishers and local businesses to execute multi-channel, localized marketing at scale, today announced it has been named an approved partner of the Volkswagen Dealer Digital Program (VWDDP). Volkswagen is using Netsertive’s digital marketing intelligence technology to arm its dealer network with brand-compliant, performance-based digital marketing campaigns built to boost its local market sales.
Dealers that out influence their competitors online outperform in car sales as well. Today’s car buyers are starting their research online (and doing more of it) but they visit fewer dealerships than ever. With 67 percent of consumers only visiting one or two dealerships before making a purchase, it is imperative for dealerships to connect with them early in their research journey, and help ultimately guide them to their dealership. Further, nearly 50 percent of automotive shoppers now use a mobile device for their online research indicating that a mobile-optimized digital channel must be a key aspect of any manufacturer’s or dealer’s strategy.
The VWDDP assists dealers in creating and executing a best-in-class digital strategy by providing them with a selection of proven partners that help increase sales through streamlined programs, end-to-end execution and a forward-thinking innovation roadmap. Dealerships who work with Netsertive will be able to implement various digital advertising strategies. Additionally, they will review key performance indicators (KPIs) in a web-based reporting suite and evaluate their results against dealer averages at various national, zone and district levels.
“The automotive market is extremely competitive, so we needed a partner that could help us drive customers to our dealership,” said Mike Zavell, Internet Director, Gunther Volkswagen. “Since partnering with Netsertive 18 months ago, we’ve seen our leads convert at five times the industry rate. Their superior customer service has been an integral part of our continued success and current position as the number one Volkswagen dealer in the country.”
VWDDP participants will leverage Netsertive’s StreetWise™ digital marketing solution for local campaign execution, including search, display, local landing pages, digital video and social media advertising. Netsertive’s innovative learning engine and expert support team will also help to optimize dealer campaigns based on the collective wisdom of its national automotive network, driving superior results without the guesswork.
“Volkswagen understands that today’s customers are starting their research online and it’s crucial to engage and convert these buyers early,” said Brendan Morrissey, CEO and co-founder of Netsertive. “Being selected as a preferred vendor for this program further validates our team’s extensive experience with large-scale OEM programs and commitment to keeping dealerships competitive in today’s challenging automotive market.”
For more information regarding Netsertive’s digital marketing technology solutions for automotive, please visit: http://www.netsertive.com/who-can-benefit/automotive-dealers.
Netsertive is a marketing technology company that enables brands, publishers, and local businesses to reach customers online, at scale. Netsertive’s platform and services coordinate messaging, brand experience, and performance across all digital channels to drive awareness, consideration, and sales. Netsertive is headquartered in Raleigh, NC, with an office in Seattle, WA. For more information visit netsertive.com.