LAS VEGAS--(BUSINESS WIRE)--Baron, the worldwide provider of Critical Weather Intelligence®, is introducing Baron Traffic, a new full-featured traffic solution for news and weather, at NAB. The system provides timely and accurate traffic flow, incident and road segment drive-time information. Baron Traffic is integrated into the popular Baron Lynx weather platform, delivering powerful storytelling within an easy to use, one-vendor solution. Designed to capture the ever-changing traffic story with speed and efficiency, Baron Traffic delivers numerous sponsorship opportunities while growing reputation and brand to drive station business.
The Baron solution ensures that it is quick and easy to air timely traffic reports with high-resolution mapping. Flexible and eye catching graphics tell the traffic story in unique and compelling ways over-the-air and through social media. “Our goal was to produce an intuitive system that allowed a station to quickly report on developing traffic situations and tell a daily traffic story during peak drive-times with visually compelling graphics and easy to navigate operation,” said Mike Mougey, Vice President of Broadcast Sales. Features include:
- Quick identification of traffic impediments showing accidents, stalled vehicles, closed roads and more with a single click
- Display of flow data over major and minor roads within a station’s DMA
- Auto-calculated drive times for any route
- Ability to draw flow data for anticipated traffic impacts from upcoming events
- Integrated traffic cameras
- Traffic combined with weather data for an accurate and more complete story
“The release of Baron Traffic is continued evidence of Baron’s commitment to provide a comprehensive solution to broadcasters across all markets and is a natural extension of our well-known weather detection and graphic systems,” continued Mougey. Baron continues to transform weather graphics and traffic to meet the demands of broadcasters’ ever-changing needs. See a demonstration of these features at Baron’s booth at NAB – C6821.
About Baron
Baron’s meteorological hardware, software and
data are indispensable tools for organizations, businesses and
individuals critically impacted by weather conditions. Baron’s
world-class scientists are continuously inventing new and more effective
ways to collect, interpret, package and display real-time, hyper-local
meteorological information so that those who depend on the most precise
weather intelligence for their safety and livelihood have access to
professional decision-making solutions. Baron delivers critical weather
intelligence when precision matters. Baron products are used in numerous
industries such as automotive, transportation, aviation, insurance,
marine, government and media. Major media outlets in North America trust
Baron weather intelligence including major brands like CNN, AccuWeather,
WeatherNation and The Weather Network. For more information, visit www.baronweather.com.
Media resources: Images and video examples are available at www.baronweather.com/traffic
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