BOSTON--(BUSINESS WIRE)--Analyzing early adopter reviews of Apple’s iPhone X from major online retailers, a new report from the Consumer Sentiment Analysis (CSA) service at Strategy Analytics “iPhone X Impresses Former Samsung Owners, but Price Dampened Conversion Enthusiasm” has found that more than four out of five iPhone X buyers who were previously Samsung owners were satisfied with making the switch. However, the price of the iPhone X was an issue for many, with some questioning whether it is a premium worth paying.
Adam Thorwart, Lead Analyst and report author commented, “Among those buyers that converted from one brand to the other, a higher percentage of former Samsung consumers were satisfied with moving to the iPhone X, than those consumers moving from Apple to the Samsung S8.”
Kevin Nolan, VP, UXIP added “However, price was the main issue for consumers who were both satisfied with switching from Samsung to Apple and those who showed remorse at switching. While switchers were highly satisfied with the iPhone X’s feature set they did not feel those device aspects justified the premium added to this device in comparison to other smartphones on the market. This perhaps provides Samsung with a window of opportunity to reclaim some of the converters.”
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About Consumer Sentiment Analysis (CSA)
Strategy Analytics’ Consumer Sentiment Analytics service tracks and analyzes customer ratings and feedback on the top selling smartphones. Monthly reports track buyer sentiment for currently active leading devices, while regular strategic analysis reports highlight trends and offer insight on issues such as improving customer satisfaction, NPS etc. For current active top selling smartphones, Consumer Sentiment Analytics reports on a monthly basis:
- Customer Feedback Ratings (current, evolution since product launch)
- Ratings by channel/carrier
- Sentiment rating from feedback posted in past 30 days vs. previous
- Comparison against leading competitors currently active in market
- Comparison against previous generation of product over lifecycle
- Analysis of sources of (dis)satisfaction (battery, price, etc.)
Consumer Sentiment Analytics delivers strategic analysis reports highlighting key insights and trends. Topics are driven by client input and requests. Click here for more information.