SHENZHEN, China--(BUSINESS WIRE)--Leading international toy and consumer products company, ZURU™, launches 5 SURPRISE™, an innovative new “blind bag” capsule toy at Walmart, Toys‘R’Us and other retailers nationwide in April. 5 SURPRISE combines the magic of unboxing with the thrill of collectable toys. Each capsule features five sealed segments hiding five individual toys. With over 300 unique and fun toys in the first series alone, the possibilities and unboxing fun are endless and truly a surprise.
The thrill lies in the mystery! Kids will love 5 SURPRISE because they don’t know what they’re getting until they unwrap, peel and reveal each signature pink or blue capsule. The pink capsules feature over 150 toys including cute color changing mermaids and toy plants, dress up princesses, super slime and putty, funky DIY jewelry, stationery, accessories and much more. In the blue capsules, kids can look forward to revealing over 150 styles of toys including glow in the dark zombies, prank toys, action figure ninjas, super sticky squishies, and cool stickers.
Renee Lee, Global Marketing Manager for ZURU says, “The surprise and joy of unboxing new toys never ends with this fun-to-unwrap capsule! 5 SURPRISE is the new way to present 'blind pack' collectibles that is on trend with kids’ interests today. It perfectly captures the appeal of the unboxing and haul videos on YouTube that kids love to watch and garners millions of views.”
Lee continued, “Each capsule is full of unknown surprises made for revealing, collecting, trading and sharing. The innovation lies in a unique capsule that has 5 separate compartments that kids unwrap to find the surprise inside. The small size, low price point ($4.99 per capsule), and wide variety of toys make 5 SURPRISE highly collectible. Lastly, parents and gift givers will love the value of getting five toys in one purchase and watching kids’ delight as they open 5 toys in one great gift.”
The launch of 5 SURPRISE will be supported by a robust PR and marketing program that includes unboxing videos by YouTube influencers, reviews by top tier bloggers and more.
ZURU is a disruptive and award-winning company that designs, develops, manufactures and markets innovative toys. Inspired by kids and imaginative play, ZURU is one of the fastest growing toy companies and is known for their agility, creativity and new-age manufacturing techniques. The company employs more than 400 staff, has 10 offices and supplies most major retailers in 120+ countries. ZURU has delighted millions of families all over the world through partnerships with entertainment properties, including Nickelodeon, Disney, Universal Studios and DreamWorks as well as successfully building their own global brands such as Bunch O Balloons™, ZURU Fidget™, Mayka™, X-Shot™, Robo Alive™, Micro Boats™ and Hamsters in a House™. Let’s reimagine play, everyday!