LAS VEGAS & BOSTON--(BUSINESS WIRE)--ThirdChannel, the leading provider of retail intelligence that reveals potential to grow product in stores, identifies which stores to allocate resources to and guides field teams to take action where it matters, today announced the addition of a real-time Media Activity Feed to the ThirdChannel platform. Retail brands and manufacturers can easily track assets and merchandise across thousands of locations via photos and videos uploaded to the feed straight from the retail floor. Using store intel captured by field teams on the ground, alongside other real-time data sources in the ThirdChannel platform, manufacturing brands can then generate store-specific action plans to prioritize improvements and optimize the consumer experience in stores.
Brands pour billions of dollars into building a presence in stores that brings their merchandise to life for consumers. In addition to being a big investment, merchandising products well in-store can be a complex task, as brands must coordinate displays, signage, pricing and more, in a way that elicits a positive response from consumers. But, once assets are installed and products hit store shelves, there’s little visibility into their condition. Problems such as inconsistent merchandising and brand presence or ghost inventory and shrinkage, make it difficult to manage the consumer experience and can significantly diminish a brand’s in-store investments.
“The Media Activity Feed allows brand teams to review feedback and visuals from teams on the ground in real-time,” said Gina Ashe, CEO, ThirdChannel. “The filtering capabilities let brand teams very quickly understand, at scale, if retailers are compliant with brand guidelines, compare how merchandising looks over a period of time, or even see how a leading product is showcased versus a competitor’s product. This kind of action-oriented information is invaluable for those who are making decisions on how best to address retail execution issues or allocate marketing resources in high-performing stores.”
With the Media Activity Feed, store associates or field managers can tag uploaded photos and videos in a highly tailored and straightforward way, noting attributes like store location, asset type, date and much more. Stakeholders can then easily sort and configure the feed to view photos and videos of specific attributes across multiple stores that will inform store-specific action plans.
The Media Activity Feed allows brands yet another data point within the ThirdChannel platform to forecast store sales potential. When considered in conjunction with other real-time data collected via ThirdChannel’s platform, such as POS and foot traffic data, the Media Activity Feed can help identify sales drivers with eCommerce-like precision.
Resources:
- For more information about the ThirdChannel Media Activity Feed, please visit www.thirdchannel.com.
- Visit ThirdChannel at booth SF-25 in the Discovery Zone at Shoptalk, in Las Vegas, NV from March 19-20, 2018. ThirdChannel CEO Gina Ashe will also be speaking at Shoptalk today, March 19th, at 4:30 p.m. local time, in the session, Startups Revolutionizing the Retail Industry: Business Intelligence.
- If you are a member of the media or analyst community and are interested in setting up a meeting with ThirdChannel at Shoptalk, please reach out to thirdchannel@marchcomms.com.
- For additional information on how on-the-ground data can help brands address retail execution issues, download our guide, 4 Types of Data Crucial to Fixing Retail Execution Issues.
About ThirdChannel
ThirdChannel’s retail intelligence
platform is used by the world’s leading brands to see what's happening —
or should be happening — with their products on the ground in thousands
of stores, and to identify where to allocate marketing resources to
drive higher sales. The Web-based platform integrates real-time data
from field teams on the ground with POS, inventory, traffic and other
sources of data to reveal retail execution issues. The system generates
action plans that guide field team efforts, unlocking sales potential
and quantifying results with measurable ROI. Don't have a field team?
ThirdChannel matches an exclusive, on-brand force for brands and
retailers to flex up presence in stores.
To learn more, visit thirdchannel.com, read our blog Mind the Store, or follow us on Twitter @ThirdChannel3C.
