Continuing to Grow Hyper-Local Footprint, Valassis Acquires The Flyer

Will Serve More Small- and Medium-sized Businesses in the Florida Market

LIVONIA, Mich.--()--Valassis, a leader in activating consumers through intelligent media delivery, today announced that The Flyer will join Clipper, the Valassis-owned magazine focused on local businesses.

Distributed to more than 1.6 million households weekly, The Flyer is delivered via direct mail throughout Southeast Florida and the Tampa Bay market. Southeast Florida coverage includes the counties of Miami-Dade and Ft. Lauderdale/Broward and Tampa Bay includes the counties of Hillsborough, Pinellas, Pasco and Hernando.

The Flyer is the most recent addition to Valassis’ growing portfolio of local offerings. Valassis has continued to build its presence in markets across the country since it acquired Clipper Magazine and Printed Deals in late 2015.

“We are excited to have The Flyer join our portfolio of local business solutions,” said Wayne Powers, President, Valassis. “This is a great addition and enhances our ability to help small- and medium-sized businesses extend print and digital savings opportunities to their consumers in the Florida market.”

“The Flyer affords us another great opportunity to expand our strong, advertiser relationships,” said Steve Hauber, President, Valassis Local Solutions. “Merchants in and around Southeast Florida and Tampa Bay will have the ability to cost-effectively reach and engage even more consumers every day. We are thrilled to welcome The Flyer to our Clipper family.”

To learn more about how Valassis is helping brands drive hyper-local marketing results, visit its website.

About Valassis

Valassis helps thousands of local and national brands tap the potential of industry-leading data through intelligent media delivery – understanding, engaging and inspiring millions of consumers to action with smarter cross-channel campaigns. We’ve been a part of consumers’ lives for decades, introducing new ways to deliver offers and messages that activate them — whether via mail, digital, in-store or the newspaper. NCH Marketing Services, Inc. and Clipper Magazine are Valassis subsidiaries, and RetailMeNot Everyday™ is its consumer brand. Its signature Have You Seen Me?® program delivers hope to missing children and their familiesValassis and RetailMeNot are wholly owned subsidiaries of Harland Clarke Holdings.

Contacts

Valassis
Mary Broaddus, 734-591-7375
broaddusm@valassis.com

Release Summary

Valassis announced that The Flyer will join Clipper, the Valassis-owned magazine focused on local businesses.

Contacts

Valassis
Mary Broaddus, 734-591-7375
broaddusm@valassis.com