ABU DHABI, United Arab Emirates--(BUSINESS WIRE)--The total number of hotel guests staying in Abu Dhabi during January rose 7.4% versus the same month a year ago, building on the success of a record-breaking 2017 when close to a total of five million people stayed in the emirate. During the same month, hotel guests from the U.S. provided an outstanding 36.1% growth versus last year.
In total 437,228 hotel guests stayed in the emirate’s 162 hotels and hotel apartments during January, up more than 30,000 over the previous year, figures disclosed by the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi). All three regions recorded an increase in hotel guests, Abu Dhabi up 6.3%, Al Ain Region, up 7% and Al Dhafra Region up 17.3%.
HE Saif Saeed Ghobash, Director General, DCT Abu Dhabi, said: “We are building on last year’s success and have seen an impressive start to this year recording more than seven per cent year-on-year growth. Our tier one markets: U.S., China, India, UK, Germany, and Saudi Arabia are performing particularly well with all of them recording more than 10 per cent growth in January.”
“We continue to invest heavily in promoting the emirate abroad across our source markets, with our strategy paying dividends in attracting more hotel guests than ever before. We are targeting more guests by the end of the year and with our expanding portfolio of attractions across the emirate, including Louvre Abu Dhabi and the soon to be opened Warner Bros. World Abu Dhabi theme park, we are confident of reaching this number and continue on towards our target of 8.5 million visitors by 2021.”
In order to make the emirate easier to navigate for visitors, while promoting Abu Dhabi’s cultural and heritage sites, DCT Abu Dhabi recently launched its digital initiative, ‘Abu Dhabi Culture’. This digital platform comprises a website, a Mobile App, social media feeds as well as Podcasts on Soundcloud and iTunes.
About The Department of Culture and Tourism, Abu Dhabi:
The Department of Culture and Tourism, Abu Dhabi conserves and promotes the heritage and culture of Abu Dhabi emirate and leverages them in the development of a world-class, sustainable destination of distinction that enriches the lives of visitors and residents alike.