BOSTON--(BUSINESS WIRE)--PAN Communications, an integrated marketing and PR agency for B2B tech and healthcare brands, today announced the hire of Vice President Adam Cormier, who joins the client relations team at the firm’s headquarters in Boston. As the newest member of PAN’s leadership team, Adam will oversee clients’ integrated campaigns, with a strategic focus on content, PR and the firm’s recently launched influencer marketing program, ‘Power of Voice’.
After representing a variety of emerging growth and Fortune 500 brands, Cormier brings with him the knowledge and expertise of working on integrated campaigns that truly impact a brand’s equity. This insight will transfer over to the firm’s PANoptics measurement platform, which continues to be the cornerstone of PAN’s data and analytics strategy. In addition to Cormier’s contribution to measurement and influencer relations, his creative storytelling and campaign-driven approach will complement the agency’s integrated marketing and PR service offerings for clients seeking an omni-channel firm to drive customer demand.
“We’re beyond thrilled to have Adam join our client relations team here at PAN as we kick off what looks to be a fantastic year at the firm,” said Philip A. Nardone, Jr., President and CEO. “I trust Adam’s ability to manage relationships with some of our longest standing clients, and I know he will do so with the highest level of passion and integrity while seamlessly integrating with the rest of our management team.”
Cormier joins PAN from Racepoint Global, a global marketing and PR agency, where he specialized in technology, influencer relations and content marketing. His expertise in these spaces will provide him with a smooth transition and allow him to make key contributions to PAN’s focus areas of technology and integrated marketing across the firm. Cormier’s impressive portfolio of past clients includes AT&T, WHOOP and Coalfire Systems, to name a few. Through those clients, Cormier has created several award-winning, integrated campaigns and strategies, including a campaign for WHOOP centered around storytelling, messaging and positioning.
“PAN’s strategic approach to integrated marketing and PR is something I’ve always admired within the industry,” said Cormier. “I look forward to becoming a part of the team and using my prior experience in cloud, mobile and security to help boost PAN’s technology portfolio.”
PAN Communications is an integrated marketing and PR agency servicing B2B tech and healthcare brands. With offices in Boston, San Francisco, New York and Orlando, PAN delivers insight-driven, measurable public relations programs for leading and emerging brands nationally and globally, such as SAP, MediaMath, Maestro Health and Fuze. The firm provides today’s modern marketers with communications, influencer relations, social media and digital services that build brand equity and drive business results. For more information visit our website at www.pancommunications.com, follow us on Twitter (@PANcomm) or call 617.502.4300.