BROOKLYN, N.Y.--(BUSINESS WIRE)--Insurance software startup Zipari today highlighted milestones - while in attendance at the HIMSS 2018 conference in Las Vegas - characterized by the further acceleration of demand for software-as-a-service customer experience dedicated to health insurance.
Through rapid growth achieved in 2017 and the beginning of 2018, Zipari now serves ten health insurance providers with more than 10 million members using Zipari products. Among these are Horizon Healthcare Services, Inc., New Jersey’s oldest and largest health insurer, Capital Blue Cross, UCare, Piedmont Community Health Plan, and Friday Health Plan. The company has expanded its offices to accommodate the larger team required to address this growing customer base.
“Our growth is driven by demand for a solution that provides personalized member engagement for health insurance, and return on investment that maximizes the lifetime value of members through the use of next best actions improving health and reducing operational expenses,” said Mark Nathan, CEO and founder of Zipari. “We are proud of the team that has presided over the ramping up of these customers and who have built our reputation for quality and speed that makes a difference for members and insurance businesses. We are eager to continue proving in 2018 the value of disruptive customer engagement to completely change the relationship between health insurers and their members.”
The core of Zipari’s software is the CX Engine. It uses predictive analytics to provide customer profiles based on consumer interactions. This in turn allows for personalized engagement with health insurance members. The CX Engine taps analytics to deliver next best action through omni-channel notifications that guide members through comprehensive workflows. Zipari integrates both payer and third-party systems and delivers a 360 degree view of any member.
The HIMSS Annual Conference & Exhibition serves as an important gathering of health IT professionals, payers, clinicians, executives and vendors.
Based in Brooklyn, New York, Zipari, is a technology startup that develops solutions for carriers to engage with consumers in new and innovative ways. Zipari’s consumer experience products provide carriers with real-time insights at every touchpoint, providing a breakthrough consumer experience for health insurance.