BUFFALO GROVE, Ill.--(BUSINESS WIRE)--Fisher Container Holdings, LLC (Fisher), a leading provider of custom flexible packaging for food and healthcare industries, today announced the rebranding of its subsidiaries Fisher Container, LLC and Packaging Products Corporation, LLC (PPC) into the new entity PPC Flexible Packaging. The comprehensive rebrand follows Fisher’s 2017 acquisition of PPC and aims to reaffirm the company’s strong market presence while unifying the corporate identity of the two subsidiaries.
As part of the official rebranding launch, Fisher unveiled a new logo for PPC Flexible Packaging and outlined the proposed scope of work for the campaign. Fisher plans to incorporate the new logo across print and digital collateral, including a re-designed website. Fisher CEO Kevin Keneally indicates the rebranding efforts signal the next step in the company’s growth within the packaging industry.
“Fisher Container and PPC are both successful leaders in the packaging industry,” said Mr. Keneally. “After the merger, we knew we had an opportunity to create a new brand identity that would showcase our innovation and speed to market. PPC Flexible Packaging now has a visual identity that captures our quality, service, and technology in a bold way and we’re very proud of that.”
In addition to creating a new visual identity for the company, the rebrand will highlight PPC Flexible Packaging’s focus on two primary market segments—consumer packaging and precision clean packaging. The consumer division focuses on food, “better for you,” organic, snack, produce, bakery, and pet food retail packaging, while the precision clean division focuses on healthcare, clean room, critical environment, and microelectronic packaging. Fisher will visually display the names of the two segments in conjunction with the new logo in internal and external communications. Mr. Keneally believes this will further strengthen brand presence within the packaging industry.
“We are committed to providing speed to market, value, and quality in a highly-diverse industry, and our well-defined focus helps us achieve this goal,” said Mr. Keneally. “We look forward to seeing our company grow and thrive through acquisitions and organic growth as our rebranding vision materializes in the coming months.”
Fisher plans to launch PPC Flexible Packaging’s re-designed company website later this year.
About Fisher Container Holdings, LLC:
Based in Buffalo Grove, Illinois, Fisher is a leading provider of cleanroom and consumer packaging for the healthcare, snack, organic, “better-for-you,” and produce markets. The company excels in the design of value-added printed, laminated and stand up pouch packaging for the most demanding applications. With an in-house graphics department, Fisher—and its most recent acquisition, Packaging Products Corporation (PPC)—is focused on exceptional speed to market and excels in delivering service, quality, and technology to its valued customer base. Together, Fisher and PPC form the entity PPC Flexible Packaging. The company is privately owned by management and Morgan Stanley Capital Partners.
About Morgan Stanley Capital Partners:
Morgan Stanley Capital Partners, part of Morgan Stanley Investment Management, is a leading middle-market private equity platform that has invested capital in a broad spectrum of industries for over two decades. Morgan Stanley Capital Partners focuses on privately negotiated equity and equity-related investments primarily in North America, as well as Europe and other regions and seeks to create value in portfolio companies primarily through operational improvement. For further information about Morgan Stanley Capital Partners, please visit www.morganstanley.com/im.